With more than a billion monthly active users, Facebook is the largest and most crowded social network in the world. No wonder why most business owners and marketers are lurking on this social media giant to promote and advertise their products and services. We always see marketers and advertisers in our Facebook Newsfeed, in the group we’re in, and in almost all the corners of this social network. There are many kinds of them. Some of them are helpful while others just give us exasperation.
If you’re a marketer, you have to make sure that your target customers will be happy. To protect your business integrity, as well as your reputation as a marketer, avoid doing the following ways which could make you one of the most annoying marketers on Facebook.
1. Tag your friends on your ads without having a direct relationship with them. We understand that you need a lot of exposure for your product. However, you should learn how to target your audience and make a good relationship with them first before tagging them on your ad post. You have to know your friends deeper. You have to know their interest and the stuff that they really want or need. Tagging your friends on a post catches their attention because Facebook sends them notification on their homepage, as well as on their email alert. And it’s not all that, if someone comments on that post, Facebook will keep on sending notifications. If you’re tagging them in an irrelevant post, just imagine how annoying it is.
2. Send a message to your friends through a group message. Perhaps you desperately need to increase the likes on your Facebook Page or maybe you want to earn more likes and shares on your particular post that is why you’re asking a favor to your friends through a group message. This marketing tactic doesn’t please many people because it lacks personalization. It also becomes annoying because it keeps sending your friends a notification once someone in that message makes a reply.
3. Join a group for the sole reason of advertising your business. Do you think it’s a good idea to join as many Facebook groups as you can to drop your ad post there and earn more exposure? Well, it’s not a good idea. You will become a headache to the group admins or managers. You and your brand will leave a bad impression to the groups’ admins and members. A Facebook group is supposed to be a community where members give value and help each other, not a place to drop your dirt and leave it there for the group admin to clean. Unfortunately, most MLM or network marketers (but not all) are doing that annoying practice.
4. Hijack a post. If you want to become disgusting and at the same time a fool, try to hijack a status by commenting with your irrelevant ad. Imagine people discussing and exchanging intense comments in a certain post, then out of nowhere, you will make a comment announcing your irrelevant product there – that’s too disgusting. You will not only become ignorant and annoying, but you will also become disrespectful to the owner of the post.
5. Use deceiving links and headlines. If you don’t like to build trust and confidence from your target audience or customers, and you just want to gain high click-through rate and traffic, use deceiving titles and links. Drive Facebook users to a fake landing page or to a content that doesn’t deliver what you have promised in your headline. By doing this, you will fool people to click your post and get annoyed afterward. Facebook is trying to make its network free from this kind of marketing tactic, which obviously not friendly to users. If you don’t want to stay longer on Facebook, just continue your annoying tactic and prepared to be eradicated by the social media giant.
6. Plagiarize someone’s work. I think the most annoying Facebook marketers are those that steal your own work or content (e.g., blog post, article, quote, photo and video) and claim them as their own. Stolen content can be detected using Google search and other tools, specially if these content are publish publicly. Thus, if you want to be sued with copyright infringement and be put in shame, impress your target audience with a fake or stolen content. Remember that those contents are a product of hard work and patience by their true owners. Thus, if you don’t have a respect for them or a respect left for yourself, go on and continue plagiarizing and stealing their work.
I’m hoping that marketers and advertisers will be encouraged to uphold ethics, integrity and professionalism when marketing on Facebook and in other places online and off. Besides, if marketers really want to achieve long-lasting success, they need to provide value and always make their target customers happy, not the other way around.
Do you have any thought, opinion or story to share about this topic? Don’t hesitate to make a comment below.