Nobody builds a business just to break it afterwards. Surely, if you are a business owner, you dream of becoming rich through the income you are getting from what you have established. You want to see your own company rising right before your eyes, right? However, building a successful business is not that easy. You see, you need not just capital to make it work. Aside from effort and time, an entrepreneur needs the right management, marketing, and sales strategies. Do you have them?
How to lose your business
A business will not be successful if you do not manage it carefully. Of course, you need the knowledge of how to run it right. Aside from this, you must beware of the factors or threats that can make your efforts fail. However, if you think you are done with your business, then here are some ways of how to kill it:
- Leave business to employees’ care
I am not saying that you should not trust your employees. However, no one will care for any business or organization as much as its owner or founder. If you do minimal supervision on your business, then chances are you would not be around when a problem arises. This means longer time for it to be resolved, especially if you cannot be reached and no one else knows what to do about it. Also, you might not know when they are already transacting with your clients for their own pockets.
- Delay services
Offering pizza delivery or something like that? Why not deliver the orders after five hours? If you got a restaurant, tell your crew to serve food after an hour. Or tell your employees to work slow for the cashier’s queue to grow longer. Let’s see what will happen. Nothing annoys customers more than slow and delayed services. If the service that your business provides is always delayed, surely you will not only get angry confrontations from your customers—you will lose them for good.
- Serve poor quality
This does not need to be explained at all. This is very effective if you want your business to close in a month. If you want to drive your customers away, offer them products or services that are not worth the money they pay you. If you are in the food industry, just simply serve dishes that would kill their appetite. If you have a salon, give your customers a bad hair day. Who would want to waste money on something when they can get better products or services for the same rate or less?
- No smile policy
One more way to push customers away from your business is to put poker-faced frontliners in your office or shop. Tell your employees never to smile to customers or anyone who comes in. Grumpy and unapproachable employees are effective in driving customers away. Serve the customers lazily and impatiently, and when they attempt to change their orders, scowl on them and say they should have made up their mind before coming in. You will never see your customers in your establishment again.
- Don’t market
Well, you need marketing to promote your business. To keep customers from coming, then you just need to do the opposite. Do not set up a Facebook or Twitter page for your business. If it already has, then just don’t update them. Stop your brand’s online presence, so that no one would notice it. Don’t waste time giving discounts or promos also. In short, keep your business stagnant and away from the public’s view.
- Don’t clean up
Who would want to go to a stinky, shabby shop or transact in a messy, dusty office? No one right? Therefore, if you want to kill your business, keep your business place this way. You and your employees can also save effort and time from trying to keep everything squeaky clean and orderly. You will see, your customers could not bear to stay for a minute or two.
As you see, putting your business down is easier than building it up, right? It requires lesser effort and expenses on maintenance, marketing, and salaries. However, if you want to pursue your goal of being a successful business person, then you know what to do—just do the opposite of the tips above.