How do you share or promote your business and products on Facebook? I’ve seen a lot of business owners and Internet marketers who still don’t get the proper way of sharing their brand on social media, particularly on Facebook.
Marketing is not all about promotion. Promotion is not also all about exposure. But unfortunately, a number of online marketers only consider exposure and a little bit of promotion.
When you share a product on Facebook without even introducing or informing your audience what is it all about, then that’s an exposure without a promotion. Examples are those marketers who just share links on Facebook without even telling a little bit of information about what they are sharing.
When you share a product on Facebook with a very interesting introduction or description, but the product doesn’t guarantee quality and satisfaction, then that’s an example of a promotion without marketing. In other words, you get one P (promotion) of marketing, but may be lacking the other Ps of marketing (product, price and place).
Marketing and promotion should also be targeted to the right audience. That is why there are Facebook groups. Obviously, groups are created to group people into different interests, culture, demographics or location.
You should not promote lingerie products in a bloggers’ group on Facebook. You should not share links to blog posts discussing the cheapest diapers and makeup to a Facebook group created in an interest to improve the members’ blogging knowledge and skills.
Lingerie products are better promoted and shared on Facebook groups that have a direct interest on those types of products. Your diaper links should be promoted on Facebook groups for parenting, while links to makeup products are better shared on Facebook groups for beauty and women.
As marketers, we must learn how to use the market data and learn how to target the right audience. It takes time and effort, but it will give us better results. It will also protect our brand and reputation. It will keep us away from making a particular audience annoyed.
Well, sometimes we get annoyed looking at those marketers who plug their businesses and other stuff on the wrong place. Besides, Facebook groups and communities usually have terms and policies to be followed. Thus, it’s just a “read and follow the simple instructions”.
So how do you share your business on Facebook?