How to be Unique

Being unique is a quality in business and marketing that leads to successful branding. If you offer a unique brand or a product, it attracts more attention than ordinary ones. If you are blogging for your business, unique blog posts and stories are more likely to be favored by search engines and by readers. However, uniqueness is not just trying hard to make something different from the others. Uniqueness is a quality that is supported by other qualities. If you want to be unique, you have to be diligent, independent, confident, and be the best. Here are 4 ways on how you can develop your uniqueness.


Be diligent

You have to be aware of your surroundings to learn how you can create difference. For example, if you want to create a unique product to be offered to consumers, you have to study your market and know your competition. You need to know what others are providing to customers so that you may not end up offering the same thing that most marketers are selling. These all require diligence. If you want to be unique you should work hard for it.

Be independent

It requires independence to be unique. People who only rely on others are less likely to be unique and make a difference. Remember that uniqueness is a sense of individuality. That is why you need to stand on your own feet, explore yourself, and let your own imagination and creativity work for you. If it’s necessary to fight for your own freedom, then you’ve got tot fight for it. For example, if you are a writer or a blogger, stand on your own principles and speak the truth. Remember that the truth will set us free.

Be confident

If you want to be unique on things that you do, then you have to believe in yourself. Be reasonably confident. Have the reasons to believe in yourself by having personal development. You have to develop the right skills and habits that will make you more confident. Confidence is not acquired instantly, we have to prepare and train for it. For example, if you want to come up with a unique business, you have to strategically plan for it and establish the necessary preparations to make it a reality.

Be the best

You can either be the one or be the number one. People who are striving to be the best are more likely to be unique because they make things become ahead of others. Be exceptional by winning your competition. Be extraordinary by trying hard to be a champion. Be unique by aiming high.


Each of us has a sense of individuality – a natural sense of uniqueness. But if we really want to be unique or do things uniquely, we should not just take that feat easily. The truth is that becoming unique these days is difficult, where everybody is riding the common bandwagon. That is why we need to back it up with diligence, independence, self-confidence, and excellence.

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the President of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.


  1. says

    Thanks Arwin. There is indeed a deep place within ourselves that we need to explore. People who persevere in discovering oneself are the ones who are actually become creative.

  2. says

    I love your thoughts about to be unique. I do agree with your lines that self confidence and motivational power can make business men unique, creative and successful individually.

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