Marketers play a vital role in achieving business success. Whether it’s a big or a small business, it must have a function and set of processes for bringing value to its customers. For large companies, they all have the money to build a competitive marketing department filled with talented marketers. If you go around inside the premises of a typical multinational company, you will feel a different environment. You will experience a different kind of people and a different kind of services. However, this doesn’t mean small businesses cannot have this kind of atmosphere. This also doesn’t mean small business owners and entrepreneurs need to have big bucks to provide a kind of service that most big firms offer. The truth is… those things that you can feel and experience within big organizations are not as expensive as what you think. You may even be surprised to learn that these big corporations are simply giving more time and smiles to their customers. The following will give you more understanding on how to become a better marketer and undertake a more effective marketing for your business.
Produce better products
Marketing isn’t only about how you sell your goods, but it is also about how you produce those goods. A marketer is not only a salesperson or an advertiser, but is also product designer. Marketers are working not only for advertising to make more sales, but also to satisfy more customers. To become a better marketer, you need to produce better products and render better services. This is where the value for customers starts. If your sales rate seems to be fading, it is commonly because your products are not satisfying customers. Perhaps, you become too greedy to earn more profit by lowering the cost of your production and the quality of your products. This practice will surely cause a business to fall.
Great marketers always have a better product idea. They first think of happy customers, then think of a product that will turn those happy customers into reality. You should think like this to start a better marketing. Yes, we are only starting. Next is…
Set better price
With a lot of competition in the market, customers may not only after your products, but they may also go for your prices. So if you want to improve your marketing skills, you need to set your price more reasonable than those of your competitors. But what does a reasonable price means? Many business owners and marketers set a price for themselves, and not for the buyers. This is usually to increase their sales and eventually improve their profit. But price is set not for the sellers; it should be formulated for the buyers. We should learn that total sales do not only depend on the price per unit, but it also depends on the quantity of units sold. This means that you should not only look upon the money involved, but also consider the number of customers you will attract through the prices you set. Thus, you need to position your prices to targeted market to attract more customers.
Price should be set according to the needs and wants of specific buyers. The lower class needs a cheaper price, while the higher class people are comfortable with a more expensive price. Other people want a price in the middle, while others choose a price for value. Marketers should set their prices for these specific markets.
Be a better informer
Great products and services with great prices will not be fully enjoyed by consumers if they are unknown. Thus, a better marketer should know how to spread the news about his products. He must come up with a better promotion scheme. But it doesn’t always need to be too expensive. With a better product and a better price, a marketer doesn’t need to announce with exaggeration like other marketers do. He needs to be honest. Moreover, a better marketer is also a better educator or teacher. His words should be filled with truth and usefulness to his audience. He talks not about himself, but about the people. He promotes not himself, but promotes satisfaction of his customers through the quality and value he has for them.
When customers are satisfied with your products and services, they become your own marketers. They will be the ones who will spread the good news about your great product. This is what viral marketing and word of mouth begin. And the best thing about this kind of promotion is… it is effective and free.
Provide better access
You’ve produced the best product, set the best price, and educate the public about it. But what will happen if your products are not accessible and deliverable? These products should be at the reach of their consumers to be consumed. Thus, a marketer should utilize the best channels to move these products to their end-users. Offices or stores should be available and reachable by your prospective and existing customers. But this doesn’t mean you will just wait for them to come. You need to do something to also reach them. Here, online presence can be a useful tool. A company website can be your office or store online which is accessible 24/7. You’ve got to be innovative not only on how you make a product, but also on how to deliver them to the doorsteps of your customers.
A better marketer doesn’t only provide value, but also convenience to customers. However, he should also consider specific customers who want some little amount of adventure. Just like setting prices, accessibility should also be targeted to some specific customers. Like in the case of exotic hotels, resorts and restaurants, which are better when they remain isolated to people. The main point is to think about your specific consumers and provide them their specific needs, whether it is the product, the price, the fact, or the accessibility.
Make people lives better
Having the right marketing mix will make you a good marketer. But to really become a better marketer, you need to ensure that you are making the lives of people better. To achieve this, you need to add value to your products, which include extra services, such as freebies, customer support or assistance, and even a simple greeting and smile. You also need to train your people, not only the marketing team, but everyone who directly and indirectly interact with your customers. They all must learn how to practice better customer relationship. You don’t need to become a multinational company owner to do these things and touch their lives. You just need to learn how to really improve the lives of people. Moreover, these people don’t only include your customers, but they also include all the stakeholders of your organization, such as your workers, the public and you. You also need to attain self-improvement to become a better marketer. This is because you can only develop others, if you can achieve your own personal development.
You don’t need to have the highest educational degree in marketing to become a great marketer. You just need to have the highest degree of care for your customers. You can only attain this if you also have a pure care for yourself – a care that overcomes greed and selfishness which can hinder your personal development. Furthermore, it doesn’t matter if your business is big or small. Everybody should be part of a better marketing.