Success in marketing is vital in the success of any business or enterprise. That is why most companies, whether big or small, ensure that marketers are present inside their organizations. Marketers can be a team or group of skilled people in big corporations. Small entrepreneurs can also be the marketers of their own businesses. A business owner can also transform everyone in his company as marketers to help him provide value and good relationship to customers and clients.
Whether you’re a marketing manager or just part of the marketing team, you’ve got to become a better marketer. It is also to be remembered that marketing doesn’t only involve advertising and product promotion. It even not only involves product production, but it also involves a holistic business or organization. The following will guide you to becoming a successful marketer in four steps.
1. Make yourself happy
You’ve got to provide value and solutions to customers to make them satisfied and happy. You need to give solutions to your consumers’ problems and contribute to their development. To accomplish this, you need to be kind, generous and customer oriented. You also need to develop yourself to be able to develop others. Thus, you should have love inside you to become a kind person, you should have self-contentment to become generous, and you should have peacefulness and selflessness to have focus and dedication to your customers’ satisfaction. The first step to becoming a successful marketer is to find your inner self and earn self satisfaction.
2. Make your people happy
Product is one of the most important elements in the marketing mix. Without quality in product, marketing will fail. To ensure that your products meet the requirements of your customers, you need to observe high productivity. And since your workers and employees are the ones who hold your productivity, you need to make them happy. You need to make the people inside your organization inspired, motivated and productive. If you can make that happen, you will have the capability to effectively and efficiently bring your team to work together in achieving your business marketing goals. You can direct them to produce quality products and services and train them to practice good customer relationship.
3. Make the public happy
Marketing doesn’t only involve the products alone, but it also involves the production of these products. Are the processes in producing those products environmentally friendly? Is the whole business helping the society? Are the taxes from income generated on these products faithfully remitted to the government? A successful marketer, businessman and entrepreneur should have positive answers on those questions. A marketer of success has a great care for the community. This care makes his product and the whole business a brand of integrity and social responsibility.
4. Make your customers happy
Customers, they are the reasons why you produce products or services. A successful marketer makes his customers really happy. But how can one accomplish that? If you have followed the steps above (made yourself truly happy, motivated your employees and earned confidence from the public), then you have the bigger chance to satisfy your consumers. Your kindness and generosity will give more time, money and attention to deliver value and solutions to your customers. You will also earn concrete support from your people to ensure that these goals are met. Moreover, the public will also give you the good word-of-mouth that your product deserves. By having quality products, public supported promotion, strategic channels and pricing schemes set to provide value… you will have the advantage of reaching your marketing objectives.
The four steps above are simple and fundamental. However, it doesn’t mean that they are simple then they are already easy. Marketing success needs patience, diligence and constant practice. It also doesn’t mean that they are basic then they are already difficult to realize. The truth is they are meant to realize! To harvest the fruits of marketing success, we need to start from the roots. This is what most marketers ignore – they don’t have the patience to start from the deeper aspects of marketing. Consequently, they face failure and need to start all over again. To become a successful marketer is to produce success from yourself, share it with your people and the public, and provide it with your customers. This is a holistic approach you can try not only in marketing, but also in the other aspects of business and entrepreneurship.