Everyone wants care and comfort, especially the people who are paying you money – your customers. When buyers and consumers pay you, you become not only liable to providing them the products and services they want, but also the value and care they expect. Customers are somehow sensitive; they are also emotional. For example, if you’re running a restaurant business, you can offer the most palatable dish and fill the stomach of your customers. However, it doesn’t definitely mean you can already fulfill their minds and hearts… especially if you have a bad customer service. Thus, business owners must ensure that they do not only know how to deliver the right products, but also know how to care for their customers.
Making your customers feel that you care
Care is an important ingredient of a good and lasting relationship. Care also gives birth to loyalty. If you want to have loyal customers, you should not just deliver the goods and services that your customers need, but you should also provide them the things that are beyond their expectations. Loyal customers are emotionally attached customers – they are the ones that are touched in the heart by the companies and their people. And speaking of touching the hearts of your customers, you can do that by listening to their hearts. But remember that you cannot just listen to what your customers’ hearts are saying by using your ears. You need to use your heart to understand the hearts of other people. You need to have compassion for your customers. Your compassion will make your customers feel that you care.
Becoming compassionate to your customers
Compassion is suffering together. If you are compassionate to your customers, you feel what they feel, that is, you become worried when they are worried, you become pressured when they are pressured, and you become happy when they are happy. So if you have a restaurant, you should feel the hunger that your customers feel when they come to your place. If you will keep them waiting for long because of your inefficient customer service, then where is compassion in there? The compassionate restaurant owner and his or her personnel, who also feel the hunger of their customers, will accommodate their customers, make them feel comfortable, and serve their food on time.
The importance of prompt customer accommodation
Take note that prompt customer accommodation is an important thing that must always be present in your business. This is because it is where you can determine the immediate needs and concerns of your clients. Hence, whether you’re expecting positive or negative words from your clients, you should face them, lend your ears and give your full attention. Also, pick up the phone if your client gives you a ring – don’t hide, but always be ready to address your client’s concern. Remember that the earlier a problem is detected, the earlier it will be solved.
There are many ways to show your customers that you care. There are different specific ways for different types of businesses and customers. But the fundamental thing is to become compassionate and be able to feel what your customers are feeling. And to have compassion, you need to accommodate your customers as immediate as your can to listen, know and understand them. Always bear in mind that your customers are paying you money. With that, you should also, in return, pay them attention to provide both the quality and value they expect and beyond what they expect. Finally, remember that you also need care as a business person. It’s a fact that you need to earn ad have a living. Thus, if you will care for your customers, your customers will also in return, care for you. They will understand that you need more customers, sales and profit. Consequently, they will promote your business and products to show that they also care for you.