How to Franchise Jollibee in the Philippines

How to franchise Jollibee in the Philippines? It’s very inspiring to see businesses booming in our own land, and Jollibee is one of those popular original Philippine brands that have successfully provided the Filipino people with excellent products and services. If you are planning to start a business, you may want to start an already successful business through franchising. Though it requires higher investment and capitalization, you will have a higher chance to get your money back than starting on your own business. If you want to have a slice of Jollibee’s proven success, the following will guide you on how to get a franchise of this famous fast-food restaurant in your area.

What is Jollibee?

Jollibee is a leading fast-food restaurant chain based in the Philippines. It began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches and became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.

The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product names “Yumburger” and “ChickenJoy”. He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Every Filipino, especially kids, know Jollibee. At present, there are more than 600 Jollibee stores in the Philippines. More than half of these are operated by franchisees. However, demand does not wane and opportunities still abound in various regional operations in and around Mega Manila, North Luzon, South Luzon and the Visayas-Mindanao areas. Market opportunities extend to territories abroad. Currently, Jollibee operates 26 stores in the USA. It is also present in Brunei, Hong Kong, Saudi Arabia and Vietnam.

Qualifications of a Jollibee franchisee

The following are qualifications Jollibee looks for in a franchisee:

•  An entrepreneur who is self-driven;
•  Knows how to motivate his people;
•  Willing to devote time to oversee the day to day operation of his restaurant;
•  Willing to undergo a full time training on restaurant operations;
•  Ability to fund the investment requirement.

How much is the investment required for a Jollibee restaurant?

The financial requirement depending on the final store size and facilities ranges from P15 to P30 Million. This investment includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, air-con system, signage, and pre-operating expenses.

Steps on applying Jollibee franchising

The following are the steps on the initial application of a Jollibee franchise.

1. Download and print a copy of the Franchise application form. Please make sure to fill-out the form completely.

2. Prepare a proposal containing the following documents:

•  Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
•  Vicinity Map of Proposed Site – that will more or less guide our field personnel who will go there and conduct an on-site evaluation.
•  Legal document certifying applicant’s ownership of the site.
•  Detailed resume or bio-data.

3. Mail these documents to:

Franchising & Events Department
9th Floor Jollibee Plaza
#10 F. Ortigas Jr. Road
Ortigas Center, Pasig City 1605

Upon receipt of application, this will take 2-3 months of processing. However, submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location.

Jollibee franchise ranges from 15M to 30M (USD266,445.00 to USD532,890.00). Details of investment cost, return of investments and other franchising details will be discussed with you once your application has been approved.

To learn more about franchising Jollibee, please visit the Franchise page of Jollibee Food Corporation.

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the President of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.


  1. Lyn Villanueva says

    How much the capital to franchise Jollibee in Provinces?? Pls reply as soon as possible on my email. Thanks

  2. Ramon Raymond L.Reyes Jr. says


  3. chris says

    Hi, i am interested in putting a jolibee franchise. Is there someone in Mindanao that is in charge of this?? i would to get in contact with them, can u help me , thanks

  4. zenaida soriano says

    Im in europe in the netherlands to be exact!!
    I am planning franchise jollibbee!!can you please email me the exact details!!
    Thank you

  5. agnes g pulivarti says

    I am currently in USA and is interested to franchise Jbee in the my own town, Is 15m cash, or it can be payable in split, sy 5m dp, the rest to be paid in a timeframe,…? thank you

  6. ian cris says

    my manager is chinese national and hes willing to franchise jollibee , can you help me on how to start . can you please email the exact datails .

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