How to Franchise Zagu in the Philippines

I first tasted the cool flavors of Zagu while roaming around the mall in my hometown. Buyers from different ages are falling in line ta their kiosk to indulge the different flavors of Zagu pearl shakes, especially when people fill the mall on weekends. My friends even prefer to drink Zagu inside the cinema house while watching hit movies. Zagu shakes have reasonable prices, depending on flavors and sizes (Baby-Z, Regular to Grande), plus the mix of pearls, crystals, choco bits, rice crispies, kernels and beans of your choice. For a business, Zagu offers a bright future. So how to franchise Zagu Pearl Shake in the Philippines? Actually, Zagu Foods Corporation is not offering franchise business, but it offers authorized dealership. Their business partners are not called franchisees, but called authorized dealers. Different from a franchising business, Zagu authorized dealership offers no franchise fee and no royalty fee, although their authorized dealers will carry their ZAGU trademark and logo. To become a Zagu Authorized Dealer, the following will guide you.

About Zagu

Zagu Pearl Shake is a food stall business that offers cool flavored drink mixed with dark, spherical, chewy balls made from yam and tapioca called Pearls. Zagu was the first to introduce the “Pearl Drink” to the Philippine market. The First Zagu store was launched in April 1999. Zagu was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada. Now, ZAGU has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Choice Awards, and International recognition through our partner in Sydney, Australia. Zagu foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is their professional management team and dedicated employees committed to putting the customers first and achieving excellence in everything.

What your will have as an authorized dealer?

Zagu Peal Cool Drink Flavor- Instant market
– Additional source of income
– Proprietary recipes, ingredients and procedures
– Discount on purchases
– Ongoing training and operational support
– Marketing and advertising support
– Exclusive product distribution
– Contemporary design and decor package
– Assistance with site selection
– Customized operational system

What are the features of authorized dealership?

– P270,000 to 350,000 approximate investment package, and business will be fully operational
– No franchise fee and no royalty fee
– Will carry the well established ZAGU trademark and logo
– Special discounted price for purchases exclusive for authorized dealers only
– Continuous marketing support through event participation, sponsorship and other marketing approach
– High profile national presence
– No defined territory
– Participation in events
– Zagu standard uniform
– Service crew training

What exactly does ZAGU looks for in a business partner?

– Dedicated
– Hard working
– Competent
– Customer oriented

What is the process involved in the application?

It starts with completion of the initial questionnaire then followed by interviews, meeting, payment of deposit, filing-up of application form, submission of requirements, payment of package, signing of agreement, and lastly training.  The “time frame” depends upon the mutual commitment and projected schedule of both parties. Approximately 45-60 days from the date of completion of requirements.

To learn the steps in applying for ZAGU authorized dealership and their international business offers, please visit their official website at To contact ZAGU Foods Corporation – Sales Department, their telephone numbers are (632) 687-0140 / 687-4403 local 113-114.

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the CEO of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.