How to persuade your customers to buy your products? When your products and brand are new in the market, you will find yourself asking that question. Your profitability and the life of your business depend on the sales generated from your customers. Thus, you might need to do everything to convince them to consume your goods or services. But everything should not be done. Instead, you should only do the things that are right to achieve your sales goal. Here are important tips to persuade your customers to purchase your products.
Have a good cause
Telling something is the same as delivering something. Although your way of telling matters a lot, what matters most is the thing inside what you tell. If you want to persuade people to buy your products, you must have a good product. Your product is what customers are paying for, and not your flowery and enticing form of promotion or sales talk. That is why the first step to convince people to purchase your product is to produce a product of value and quality. Persuasion cannot stand alone; it must be supported with a good cause and a good process of production.
Tell the truth
If you are producing quality products and offering excellent services, there is no need to lie and exaggerate just to attract buyers. What you only need is to tell the truth about your products. With the light and the truth in your hands, you can encourage customers to ask questions, and answer them confidently. That confidence you have in your words will also give confidence to your customers, who will eventually trust you and buy your products.
I have an experience in selling a website. Buyers are so doubtful to buy my website because they think that the traffic and ranking it got will suddenly drop after the sale. But because I know the website I am selling, and that I have developed it with quality contents and promote the site with quality links, I positively and confidently negotiated the site by encouraging questions even if those questions are somehow offensive that they tested my credibility. But in the end, the buyer clearly felt the confidence and honesty inside me. The end was a successful sale.
Show the effect
Of course actions speak louder than words. Thus, if you have a good cause, show your customers that your cause has also a good effect. It’s like showing your good roots that they are indeed bearing good fruits. There are many ways to do this. You can offer free samples to your customers so they will taste and experience your products. You can also choose a few consumers to freely consume your goods or use your services, and then ask them to give testimonials or reviews. If you indeed have a reliable product, your testimonials will also become positive. These testimonials and manifestations from people who have tasted your products are great ways to persuade customers to buy from you.
Start a long-term relationship
Finally, people are skeptical not only in the short-term but also in the long-term. Even if you have a good product, that doesn’t mean it will always be perfectly like that. Let’s face reality, everyone commits mistakes. However, people or customers are not only looking for a perfect product, but they are also looking for responsible sellers, producers or companies that will always be there for them, ready to help and answer their needs anytime. Buyers don’t want to be disappointed on their purchase. If you want to persuade them to buy your products, you should show them that they will not regret doing business with you by keeping in touch and starting a good, lasting and brighter relationship with them.
“Understand that persuasion doesn’t start when we utter the first word, but it starts from the time we create everything that are to be told. Moreover, it doesn’t end from the time we finish our speech, but it still continues in a journey of never-ending process of satisfying our audience and listeners.” – vqaj