The social media marketing efforts are showing there worth for effective promotion of the business in the present marketing scenario. Most of the big companies are seeing the potential of these sites for attracting new customers for their products and services. These social networking sites can work very well for attracting traffic to the web sites when used in the right way. These definitely work better than the traditional way of online marketing by sending emails. In this article, we will discuss how to use Twitter to promote your online business.
Using Twitter as an online marketing tool
Twitter is a social networking site that lets the users stay in touch through an exchange of simple questions and answers which are repeatedly asked over the internet. It is like a micro-blogging service which allows the people to send small messages or tweets, which are limited to 140 characters, to all the followers and also permits the user to open that thread of messages to a larger grid of people. Twitter has also become a good option for directing traffic to the web sites. Many companies successfully mine potential customers by making use of this social networking site in the right way.
What the users of twitter usually do is follow the Tweets. When the business people manage to make their tweets interesting and worth reading, they are able to successfully send their messages through to the people they want to target. The loyal customers of these products and service make the announcements and in turn promote the product or service. This also helps in increasing the brand awareness as a great deal of public interaction takes place over twitter. Twitter also comes with a search function which helps in managing the reputation of the online business.
Increasing your Twitter followers
There are various internet marketing programs that help in advertising on twitter in order to increase traffic. Twitter is all about following the tweets. If you follow someone they will in turn follow you. There are online programs available that help the users in auto following tweets which will in return have a mirror effect. Thus with a rise in the number of twitter followers, effective marketing can be done online which will increase the website traffic to a great extent. However, one should remember to not abuse Twitter with automatic following, since this can be a ground to suspend or terminate anyone’s account. Make sure that the number of your followers and the people whom you follow are proportionate to each other.
There are also programs which let you un-follow people who are not following you. These are important since at a particular point of time only a specific amount of people can be followed. The frequency of the posts also needs to be controlled. Posting hundreds of times in a day will have the opposite effect and the efforts will go down the drain. One can also find certain programs which help you set the number of times you want to tweet about a product. And you do not even need to log in every single time. These can also work on the auto-pilot mode. However, since Twitter is a social site where people interact, it is better to still socialize like a true human and not a robot. To make real friends and loyal followers, one should ensure to always share tweets which are useful and personalized.
The importance of an attractive profile
Apart from this, an attractive profile with a catchy username also helps a great deal. Good pictures prove to be appealing. Twitter also offers badges to the users that can be inserted on the website so that the visitors on the websites can view the activities on twitter and follow the users. Thus twitter can be of great help to drive traffic to your website. And with continuous monitoring new gadgets that are available can be found which will help even more in driving this traffic. You can also put a Twitter button at the bottom of your every page or blog post just like on this page, where you can click to share a useful article to your Twitter followers.