If you’re a brilliant marketer and a creative advertiser, you should not miss the 46th Super Bowl’s most anticipated commercials this year. Companies are spending an average of $3.5 million for a 30 second television ad! But of course that will be in front of 100 million-plus Super Bowl 46 viewers. Spending on a $3.5 million dollar half-minute commercial sounds very expensive, but when the ad is created and delivered right on its target audience, it can be prolific.
The Super Bowl XLVI is an American football game between the American Football Conference (AFC) champion (New England Patriots) and the National Football Conference (NFC) champion (New York Giants) that will decide who will be the National Football League (NFL) champion for the 2011 season. The most anticipated football game of the year is scheduled to be played on Sunday, February 5, 2012, at Lucas Oil Stadium in Indianapolis, Indiana. It will start at 6:30 p.m. EST.
The big game which will be held in a retractable roof stadium draws hundred of millions of spectators not only in America, but also in the social media where people around the world create a buzz everyday. Expect millions of viewers on Youtube on those Super Bowl commercials, especially the ones which are perfectly designed to capture the attention of their audience. I’m sure these videos will also be shared and circulated on Facebook on the day of the big game.
It’s a great event of the year not only for football fanatics, but also for marketers, consumers, and even for music artists who will perform during the big night. That is why all news and media people are keeping their eyes on the Super Bowl this year. For the companies who spend millions of dollars to promote their brand and products to the hundred million viewers, all they can wish for is to capture the minds and hearts of these people. Let’s take a look and watch the following list of commercials we will be watching during the Super Bowl 46 (please click the link to go to the video).
First Quarter Commercials
Bridgestone – “Press Conference” (TEASER)
Cars.com – ” Confident You”
Teleflora – Super Bowl Ad with Adriana Lima
H & M – OFFICIAL David Beckham Bodywear
Coca-Cola – “The Catch” – Starring NY Bear
Hulu Plus – Will Arnett (TEASER)
Sketchers – “Mr. Quiggly” (TEASER)
Third Quarter Commercials
GE – “Building something big in Louisville”
Volkswagen – “The Bark Side” (TEASER)
Volkswagen – “The Dog Strikes Back”
Century 21 Real Estate LLC: Final Super Bowl Ad
Dannon Oikos Greek Yogurt – “The Tease”
Toyota Camry 2012 Big Game :60 Commercial – It’s Reinvented
2012 Acura NSX Super Bowl Commercial – featuring Jerry Seinfeld
1stBank: Super Bowl Timeout
Fourth Quarter Commercials
Other Ads to be scheduled
Aside from the commercials listed above, there are still other companies that will participate in the Super Bowl XLVI, such as Budweiser, Paramount Pictures (G.I. Joe: Retaliation and The Dictator movies), MARVEL (The Avengers), GoDaddy, Chevy, Suzuki, Doritos, Carrer Builder, Pepsi, Samsung, Cadillac, Downy, Chevy, Priceline and E*Trade, Fiat. Check out the second part of our post and continuation of the list of Super Bowl XVLI commercials here. You may also read our top Super Bowl commercials so far here.