List of Famous Filipino Brand Names and Slogans

We’ve heard them, read them and they’ve captured our minds and hearts. They are brief, direct, deep, and often can be funny words which have meanings that can tickle and linger in one’s head. I’m talking about the famous taglines and slogans of Filipino products and brand names that have caught their consumers’ attention. If you’re in your way to marketing and promoting your business and products to your targeted customers, you may want to take a look and get some pretty ideas on the following list of popular Pinoy brand names and slogans.

90.7 Love Radio – “Kailangan pa bang i-memorize ‘yan? Bisyo na to!”

ABS-CBN Network – “In the Service of the Filipino”,  “Kapamilya”

Alaska Milk – “Wala paring tatalo sa Alaska.”

Andok’s Litson – “Pambansang Litsong Manok.”

Bank of the Philippine Islands (BPI) – “We’ll take you farther”

Barangay LS 97.1 – Tugstugan Na!

Bayantel – “Gaganda pa ang buhay.”

Bingo Biscuits – “Bi-bingo ka sa sarap.”

Bombo Radyo Philippines – Basta Radyo, Bombo!

Boysen – The Quality You can Trust

Banco de Oro (BDO) – “We find ways.”

Cebu Pacific Air – “It’s time every Juan flies!”

Century Tuna – “Think healthy. Think Century Tuna.”

Chowking – “Tikman and tagumpay.”

Cobra Energy Drink – “Hindi umaatras and may tunay na lakas.”

Datu Puti Vinegar– “Mukhasim”

Family Rubbing Alcohol – “Hindi lang pampamilya, pang-isports pa!

Fita Biscuits – “Parang life.”

Globe Telecom – “Abot mo ang mundo.”

GMA Channel 7 Network – “Kapuso ng Bawat Pilipino“

Goldilocks  – “How thoughtful, how Goldilocks”

Greenwhich – “The Philippines’ favorite Pizza chain.”

Jollibee – “Bida ang sarap.”, “Langhap Sarap”

LBC – “Hari ng padala.”

Lucky Me! Noodles – “Lucky Me!”

Mang Inasal – “Hahanap hanapin mo…”

Max’s Restaurant – “Sarap to the bones!”

Maynilad – “Dumadaloy ang ginhawa.”

Mega Sardines – “Tatak barko. Tatak sariwa!”

Mercury Drug Store – “Nakasisiguro gamot ay laging bago.”

Meralco – “May liwanag and buhay.”

Metrobank – “You’re in good hands.”

M. Lhuillier – “Numero Uno ng Bayan”

ML Kwarta Padala – “We move your money fast.”

National Bookstore – “Laking National”

Piattos – “Never had it this good!”

Petron – “We fuel success.”

Philippine Airlines (PAL) – “With Us, You’re Always Number 1.”

Philippine Daily Inquirer – “Balanced news, fearless news.”

Philippine Long Distance Company (PLDT) – “We’re Changing Lives.”, “The power of convergence.”

Philtranco – “Working always for fast, safe, and reliable service.”

Pop Cola – “Always tama and timpla.”

PureGold Hypermart– “Sa PureGold, always panalo.”

Radyo Patrol – Una Sa Balita, Una Sa Public Service

Rebisco – “Sarap ng filling mo.”

Red Horse Beer – “Ito and tama.”

Robinsons’ Department Store – “A lot to love at Robinsons.”

San Miguel Beer – “Samahang walang katulad.”

SkyCable – “All you want under one perfect sky”.

SkyFlakes Crackers – “Ito na ang break mo.”

Smart Communications – “Simply Amazing”, “The power to lead.”

SM Malls – “We’ve got it all for you!”

Studio 23 – IbaKabarkada!

Sun Cellular – Better network, better value.”

Super Ferry – “Sakay na!”

Super Radyo DZBB – Ito ang Balita!

Tambayan 101.9 – Sa’n ka pa!

UFC Banana Catsup – “Tamis Anghang”

Victory Liner – “We Move People Better Safer”

Voice Combo Sandwich – “Iba and sarap pag my Voice.”

ZestAir – “Asia’s most refreshing airline.”

Note: We’ve included only products and brands that are originally made by Filipinos. Furthermore, there can be other slogans that we’ve missed to include in the list. If you know other Filipino original brands and their slogans that should be included in the list, please share it by making a comment below. Thanks a lot. BTW, which slogan has captured you most?

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the President of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.