In my previous post, I discussed why small businesses should invest in Facebook Page Ad. Truth be told, but still a large number of business owners and entrepreneurs in the Philippines are not yet acquainted with digital or online marketing, including Facebook marketing. If you have read my last post, it should have given you an idea how you can leverage a Facebook Page for your business using Facebook Page promotion.
This time, I want to introduce another type of Facebook Ad, that is, Promoted Post or Post Advertising. If Facebook Page Advertising is buying extended reach from Facebook to promote your Page to target audience in order to gain more Page Likes, Post Advertising is buying ad to promote your post to extended audience in order to gain more post likes, shares, clicks, and other engagements. In other words, Page Ad is advertising your Facebook Page, while Post Ad is advertising a post in your Page.
Watch the following video to basically understand how Facebook Post Promotion works.
Regular posts in your Facebook Page can only be seen by the people who liked your Page and who are online during the time you publish them. They can also be seen by their friends if they engage in your posts, like commenting, liking or sharing them. If you have 1,000 people who liked your Page, and only a hundred of them chose to get your notification, chances are, there may only be less than a hundred of them who will see your posts, not to mention some of them will not bother to check your notification.
If you’re not reaching most of the people who liked your Page, then you’re not maximizing your audience – you’re not getting maximum exposure to your target audience.
Now Facebook wants to do business with you. It wants to help you promote and boost your post to maximize your target audience for a price that is affordable for small business owners. If you have watched the video above, you can already promote your post for as low as $5 or P225.
If you are announcing a new product or a new offer to your customers in your Facebook Page, you can boost its reach to your target audience by buying Facebook Post Promotion for P225. Nice deal, isn’t it?
If you’re not doing Facebook Post promotion, and your competitors are doing it, you might be losing customers or clients. Would you like to lose P225 or a bunch of potential customers?
So is Facebook Post Promotion worth it?
I tried it for my blog posts, and I think it’s worth it as long as you will do the right targeting and put the right Call to Actions.
The image captured above shows one of the best results I got for promoting my blog posts. For a price of P310, my post reached 14,000+ users, 302 of them engaged with the posts, 256 clicked the link and went to my blog, 9 checked my Page and liked it, and 36 people liked the post itself. This also means that my click-through rate (CTR) is P1.21. However, I only promoted my post to let my article reach more people and educate them. In other words, I did not do it for maximizing profit but only for a cause.
Now if you have a business, and you’re selling real products, I recommend that you try Facebook Post promotion. Give it a try. Do some experiments. What is 225 pesos spent if you can reach more audience, attract more customers, and increase your sales? Do you want your competitors to take all your market? Business owners and entrepreneurs should always try new things. And in this world of digital marketing, don’t be left behind in the competition.
The result I’ve shown above might be captivating. However, I also warned that not all Facebook marketing campaigns are the same. In other words, my result might not be the same as yours. The success of your campaign also depends on how you create content, do targeting, use testing, apply timing, maintain your business integrity, and other factors. Knowledge and experience will also play a vital role in your campaign’s success. Therefore, you should not only invest money, but also time and passion.
If you have any question, feel free to use the comments below. If you need professional assistance or if you need a full online marketing services for your business, you may visit my online marketing services page.