Picking the best domain name for your online business could be tricky. To choose the right domain name for your website, you have to consider a lot of factors, such as memorability, uniqueness, and awesomeness. If you want to make your website or online business big, you have to brainstorm and come up with a name that could create a big impact to people or your target market. However, because most good domain names in the top level domain extensions (i.e., .com, .net, and .org) are already registered and not available, it is now difficult to come up with the best domain name for your website that is still available for registration.
Thinking for the right domain name for your online business that is still available for registration requires your creativity and the ability to predict the future. Yes, you have to think for the future and ask yourself… can you sustain your domain name for the rest of your business’ or website’s life? Changing a domain name afterwards can be difficult, especially if your old domain name has already acquired high authority and reputation. It can also affect your website ranking greatly and it may take time to redirect search engines and your audience to your new domain name or online brand.
So how do you choose the right domain name for your business?
Should you choose a generic domain name or pick a unique name?
It’s actually you who can tell what’s the best name for your particular website or business. But if you want to make it big on the Internet and on the online business industry, consider what I will tell you next.
Think about the biggest Internet search engine in the world, is it searchengine.com? No, it’s Google.com. You can also take a look at Bing.com and Baidu.com.
Think about the largest social networking site on the Internet? Is it socialnetwork.com? No, it’s Facebook.com. You can also count Twitter.com and LinkedIn.com.
Think about the most popular ecommerce site? Is it ecommerce.com? No, it’s Amazon.com. You can also consider Taobao.com and eBay.com.
Now, what can you learn from all of these?
As you can see, most of the successful and largest online businesses or websites in the world came up with a unique, creative, short, and easy to remember domain names. You can choose a name which is not even a proper word like Google or Yahoo.
Remember that your brand should not depend on your name, but it’s your name that will depend on your brand. You don’t need to rely on popular, common or generic words to succeed in Internet marketing. You can create a very successful brand out of a very unpopular name because it’s you and your business who will build your name, and not your name who will build your business.
Perhaps, you are asking why I choose a generic domain name for this blog. Well, it is because of my nationalism that I want to promote the domain extension of my country – Philippines. However, next time, when I create a new website or build an online business that is aimed to conquer the world, I will pick a very unique domain name.