Political Ads in the Philippines for 2013 Elections

The campaign period for the national candidates (i.e. senators and party-list groups) has officially started on February 12, 2013, and it will last until May 11, 2013. For the candidates running for the positions in the House of Representatives and local government units (provincial governors, vice governors, city or municipality mayors, councilors, etc.) the campaign period will start on March 29, 2013 and will end on May 11, 2013. The Philippine Election Day is set on May 13, 2013.

For the senatorial candidates, some of their political campaign ads have already started airing on televisions. Have you watched them already? Aspiring politicians hope that their TV commercials would help them convince millions of Filipinos to vote for them. Thus, they come up with different advertising strategies to communicate with the audience with a goal to win their votes. Just like marketing a product, political candidates advertise themselves to the public, hoping that the Filipino people would buy them.

If you want to watch, analyze, and realize who are the deserving candidates whom you will vote, here are some of the available Internet videos of political campaign ads for the 2013 Philippine elections:


Team Pinoy Ad

Team PNoy is a coalition of the senatorial lineup endorsed by the administration and President Benigno “Noynoy” Aquino III for the 2013 Philippine Senate election. The administration ticket is composed of Sonny Angara (Laban ng Demokratikong Pilipino), Benigno “Bam” Aquino (Liberal Party), Alan Peter Cayetano (Nacionalista Party), Francis “Chiz” Escudero (Independent), Risa Hontiveros-Baraquel (Akbayan), Loren Legarda (Nationalist People’s Coalition), Jamby Madrigal (Liberal Party), Ramon Magsaysay, Jr. (Liberal Party), Aquilino “Koko” Pimentel (Partido Demokratiko Pilipino-Lakas ng Bayan or PDP-Laban), Grace Poe-Llamanzares (Independent), Antonio Trillanes, III(Nacionalista Party), and Cynthia Villar (Nacionalista Party).


Team UNA Ad

The United Nationalist Alliance (UNA), formerly United Opposition (UNO), is a main rival of Team PNoy. And just like Team PNoy, it is also a coalition of several political parties in the Philippines. UNA is currently headed by its president Jejomar Binay (current Vice-President of the Philippines) and its chairman Joseph Estrada (former President of the Philippines who is now running as a Mayor of Manila). Team UNA is composed of Nancy Binay (PDP-Laban), Margarita “Tingting” Cojuangco (PDP-Laban), Juan Ponce “Jack” Enrile Jr. (Nationalist People’s Coalition), Joseph Victor “JV” Ejercito Estrada (Pwersa ng Masang Pilipino), Richard Gordon (Bagumbayan-VNP), Gregorio Honasan II (Independent), Ernesto Maceda (Pwersa ng Masang Pilipino), Milagros “Mitos” Magsaysay (PDP-Laban), and Juan Miguel Zubiri (Pwersa ng Masang Pilipino).


Aside from the TV commercials above, some of the senators have also released their own political ads. Furthermore, the senatorial candidates endorsed by Team Pinoy and Team UNA are not only the candidates who are running for the 2013 senatorial elections. Therefore, don’t just limit your attention on the candidates above, but continue to be vigilant and be curious about the other candidates whom we might not know, they could also lead our nation to the right direction.

For the meantime, what can you say about the political ads above? Have you remembered their taglines? Do you think they are effective and have the marketing elements that could influence you to vote for them?


  1. says

    Team pnoy nor UNA has the the right and deserves to be elected , they have many good leaders in their own parties , But people are the ones who will decide ! they know whose the best ! VOTE WISELY!

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