Your company’s email address is as important as your physical business address, telephone numbers, website and other tools or places where your customers can reach you. Those channels are where your customers connect with your business and people to inquire, buy products and ask for support.
Having the right email addresses can make a difference in your business productivity, marketing, sales and overall business development. Hence, if you want to achieve more business growth and success, don’t forget to evaluate and consider improving your company’s email addresses.
Free email addresses such as those that are provided by Gmail, Yahoo and Outlook can be handy without spending a cent. However, having an official business email without using your own domain name (for example, firstname.lastname@example.org or email@example.com) can be a turnoff to some of your prospective and existing customers. Thus, a little push to your marketing budget to have a professional and branded email (e.g., name@yourowndomainname), which can be hosted by Google or other email hosting services is the way to go if you want to impress your customers and have a more effective marketing campaign.
Your company’s email addresses depend on the size of your organization and industry. You can effectively use one email address if you’re a solopreneur, a practicing professional or if you own a micro business. On the other hand, bigger companies may use multiple email addresses to fulfill bigger objectives. But whatever your business is, and no matter how small or big it is, you may consider the following five email addresses your business may need to grow and achieve more successes.
This generic email address is commonly used by most businesses to receive general inquiries from customers or clients. If your business has to have only one email address, then this one is ideal. Some businesses also use enquiry@, contact@ or simply mail@ instead of info@ to look a little more different from the rest. Such type of email is also what companies choose to publish across various internet platforms such as their official website, contact forms, online directories and social media pages.
Sales is essential to keeping your business alive and kicking. If your business cash flow is not doing fine, then it’s probably because your salespeople are not doing any better to generate more sales – or you don’t have any salesperson at all. To intensify your sales force and make a room for business growth, creating a dedicated email for your marketing and sales activities is vital. Your info@ or contact@ email address may just be too general to use in your outbound marketing campaigns. Thus, consider creating a sales@yourowndomainname to reach out more target customers and close more deals.
Sales is vital to your business survival, but good customer relationship is your business’ bloodline. You have to always keep in touch with your customers even after sales to make sure that they are satisfied and become your loyal customers. To show that your business cares, create a dedicated email address, such as support@, customersupport@ or simply cs@. You may assign such email to your marketing guy or customer relationship officer who is tasked to keep your customers happy and make them feel more valued.
People are the best assets in any business – their talents and skills are the greatest resources your organization could ever have. Without recruiting and hiring the right people, your company could face disasters. Hence, don’t forsake your HR. Create an hr@ email address which is dedicated to connecting with current and future employees. Having a dedicated HR email attracts more talents as it shows that your business has a special place for potential and existing employees.
Last but not the least is an email address with a real personal name. If you want to gain trust and confidence from customers, suppliers, investors and other stakeholders of your business, make them feel that they are talking to a dedicated person. If you have a bigger budget, creating email addresses named after your key employees can give your customers and other stakeholders an impression that you have a team of real people who are always there for them and ready to serve them.
Get your branded emails now for your business
Your company’s email addresses are part of your brand’s identity. They reflect your business personality and what you can offer to customers. Having professional and branded email addresses, which are under your custom domain name, is not as expensive as you think. At Optixor, Inc. and BusinessTips.PH, we even provide free branded email addresses and email hosting as part of our website development and web hosting services, depending on your business size and availed website service packages.
If you want your business to have a professional website and branded email addresses, feel free to contact us. You may also read our article about our various website design and development packages for small businesses in the Philippines, which also come with free branded email addresses you can use in your desktop and mobile phones.