The Importance of Website for Small Businesses

We cannot deny the fact that many people worldwide are already spending more time on the Internet, searching on Google, Yahoo, and Bing – and socializing on Facebook, Twitter, LinkedIn, Pinterest, Twitter, Google+ and other top social media places. This is also the reason why many businesses, small or big, are already striving in building a strong presence online to turn this online population into their customers.

One of the important and fundamental ways to build such Internet presence is creating a website for your business. If you’re still hesitating in investing in a website, here are top reasons why a website is important for your small business.



1. It serves as your primary location on the Internet

A website can become your main space on the Internet, where your prospective and existing customers can find your business. It can be your main place where your free social media pages (Facebook Page, Twitter Page, YouTube Channel, free blog, etc.,) point to it.


2. It gives your business a strong online presence

A Facebook page, a Twitter profile, a YouTube Channel, and some blogs who will mention your business will give you some Internet existence. However, nothing compares to what a fully owned and manageable website can do to your business. Free social media pages support your online presence, but your website provides your main online presence.

Furthermore, a business website can also be optimized for the search engines. If you have a rich-content website that has several high-quality articles and other contents, Google and other search engines will have more pages about your business to index, thereby increasing your search engine visibility and online marketing success.


3. It enables you to control your online reputation

You can create and publish content (like articles, blog posts, images and videos) on your website to control your online integrity and boost your online reputation. If your competitors or if other people are attacking your company through online publication, you can defend your brand by publishing articles or press releases to counter those negative publicity about your company.


4. It enhances your customer service

There are many things you can do to enhance your customer service through your website. The following are some ways to grow your customers, build better relationship with them, and earn more trust and confidence from them:

– Showcase your products and services with complete and accurate information about them for easy referencing by your customers.

– Provide a contact page where your customers can reach you anywhere 24/7 to accommodate their inquiries and requests.

– Create a company profile page to give your customers an honest knowledge about your company and about whom they are dealing with.
– Build a mailing list to update your customers with important news and information about your product and business.


5. It makes your business more competitive

On the Internet, the online world is flat. There is no small or big business when it comes to marketing and promoting your brand to potential customers. If you have a good website, you will have the chance to compete even with your bigger business competitors. Through content marketing, search engine optimization, and social media marketing, you will have the chance to stand out from the crowd. How much more if you are competing with businesses that are not larger than yours?


There are many other benefits of having a website for your business – they can be specific depending on your type of business. That is why as an entrepreneur or business owner, you have to consider these advantages and other importance of a business website. Investing in a website for your business could be one of the best decisions and actions you could make this year.

Victorino Abrugar is a retired CPA practitioner, a blogger, speaker, and an entrepreneur. He's the President of Optixor, Inc., a digital marketing company based in the Philippines. Follow him on Twitter at @viclogic.

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