Facebook is undoubtedly the biggest social media channel right now. It has almost 2 billion users monthly and still growing. And since people are now more exposed to social networking sites, Facebook has quickly grown as a powerful marketing tool for small to medium businesses where they can quickly showcase their products or services to prospective customers.
Garnering page likes and followers is not just vanity metric, because it also signifies number of people showing interest in your business. The more fans and followers you have for your social media presence, the more customers you’ll reach. But how can you increase your Page likes and followers on Facebook?
Don’t fret if you’re just starting. Like any good marketing initiative, a strategy should be developed. To help you get started, I listed down ways you can apply to increase your Facebook business page likes and followers.
1. Optimize your social profiles.
In order to increase your Facebook business page likes and followers, you need to think about how you can optimize your social profiles. Page optimization means choosing a friendly page title and username (Facebook Page URL Address), providing an accurate information, making sure that your business images are engaging, writing a catchy description (in the short description field), and of course posting interesting contents.
This will help your page visible in Facebook and Google search to people who are looking for businesses like yours. It is also an easier way to get new followers and more likes to your page.
2. Post engaging content.
The key to a successful digital marketing campaign begins with an engaging content. Aim for social updates that are entertaining, useful, interesting, and has the potential to attract more likes and followers. However, avoid sharing promotional content (all the time) on your Facebook page because it will drive your followers away.
3. Post regularly.
This is very simple; you just have to be active in posting to your Facebook page. People won’t like your page if you don’t post regularly. Capture an audience and make the feed consistent, day-by-day or week-by-week. People crave consistency, and it will help your online social media presence if you make sure to keep in touch with them.
4. Share images and videos.
Take a look at some popular Facebook pages; you will notice that they share images, videos, info graphics, etc. along with their usual text postings. This type of content gets more likes and shares and as the result the page gathers more likes and followers.
5. Invite friends to like your page, use the link invite friends to the side links.
There is an “invite friends” on the side of your page where you can use to gather likes and followers. Once you click it, you’ll see the list of your friends whom you can invite.
6. Promote your Facebook page on other accounts.
There are a lot of ways to promote your Facebook page. If you have other social networking sites like twitter, Instagram, or LinkedIn, you can connect it to your page and it will be automatically posted on those accounts. The increased engagement on your different social media accounts can help you boost your followers as well.
7. Run a Facebook contests.
Running a contest is still a fantastic way to get more likes and followers for your Facebook page. You just have to be creative and make sure that the content engages, will help your audience share your page and attract their friends.
8. Facebook Ads.
Facebook offers a self-service platform which you can use to promote your page, boosts your posts, get more leads, increase conversations or perform a number of other actions. The procedure is just simple, you just have to select your goal, your audience (based on country, age, other demographics and interests), and then set your daily budget and duration. The cost per campaign depends on a number of factors. Doing split testing will also give you the hint on what ads work best for your business.
9. Use the hashtag.
Oftentimes, people use hashtags for generalities in that industry. When it comes to social media, the hashtag is used to attract attention, to organize, and to promote. It is also a way of making it easier for people to find, follow, and contribute to a conversation.
10. Add page link in your email signature.
Put a link of your Facebook page at the end of your email signature. The email signatures you use are not something to take lightly, because many people that read your emails may click on the link and go to your page.
11. Get customers to review your business.
Getting customers to review your business helps establish credibility and convince new visitors to follow and like your page. Having a slew of good reviews shows customers that you’re the ideal deal and can help boost your Facebook likes in the process.
12. Partner with influencers.
Influencer marketing is a huge part of social media. They are well respected and have a lot of connections in the industry. Reaching influencers takes time to cultivate the relationship, it doesn’t happen overnight.
Connecting with influential people within your industry can help you boost the reach access of your target market. This will also help you create a social proof, especially if those influencers share your Facebook page posts because you can bet that their fans will like it too.
13. Verify your Page.
As a business, it is important that your Facebook Page is verified. The verified badge seen next to your Title Page is an indication of a legitimate business, and it will help you gain trust and confidence from customers. If your Page’s category is Local Business, Company or Organization, it may be eligible for a gray verification badge. Read this page to learn how to get verified.
14. Interact actively with your audience.
Answer messages in your Facebook Page in a timely manner. Your time of response is shown in your Facebook Page, thus, the faster you respond, the more trust you gain from customers. Replying on your posts’ comments is also one way to make your posts’ discussion more active. You may also reply reviews to thank those who leave positive reviews or address the concerns of those who leave negative reviews.
There are a lot of Facebook pages getting thousands of likes and followers every day. Having a big number of followers on your business page is important for credibility and social purposes. This is also a sign of a better social signal you will provide, not only your audience and customers but also within your industry. Once you do everything appropriately and provided that you have a good product or services, you can get more than what you thought you could have.
Now that you know how to get more likes and followers for your Facebook page, it’s time to make sure you increase the reach of your Facebook content.