So what‘s the Best SEO technique for websites and blogs? The best Search Engine Optimization (SEO) technique is a mixed content. It‘s a combination of popularity, accessibility, usability and quality in a content. Yes, it’s all about in the content. But you should always keep in mind what your website or blog content is. The contents of your website include everything that makes your website. The contents of your blog include everything that makes your blog. You website contents include your website design, scripts, codes, texts, images, videos and you – the webmaster. Your blog contents include your blog design, blog posts, blog software and you – the blogger.
You should have popular, accessible, useful and high quality contents – the contents defined above. Popularity is achieved through offline and online promotion. Online promotion is best in social media, such as Facebook, Twitter and the blogosphere. Thus you need to promote your website or blog on those media. You should also promote yourself as a person and as the webmaster or blogger on those media. Moreover, you should also build your inbound links. The more sites that are linking to you, the more you will become popular.
An accessible website is one that has a clear and smooth bridge to reach it. Obtrusive ads, popups, inefficient webhost and slow uploading are obstacles on that bridge. You need to clear the way on that bridge so that visitors can get in touch with you. You, as the webmaster and blogger should also be reachable and available. Hence, fix your about page, contact page and participate on your blog’s comments and discussions.
But then a popular and accessible content is nothing if it can’t be used. Usability is achieved when what searchers and visitors found are what they have really asked for. A good blog post title with a bad content is not usable. You need to match your title, tags, keywords, description, images, videos and you (as the content provider) to the body of your content. You shouldn’t write business articles, if you don’t speak the language of business.
The most important ingredient in the mix is the quality of your content. A known, accessible and usable content will not satisfy users and make them returning traffic or customers if it has a poor quality. Aside from being the most vital part of the mix, this is also the first thing that must be prioritized by a website owner, blogger or marketer. This is because quality content can bring success alone. It can independently produce popularity without shouting out a website or blog to the online world by only using the word-of-mouth or word-of-mouse from the people who have gotten satisfaction and great value from it.
It can also produce accessibility and usability because there are people who will do everything and go anywhere just to get and use that quality content. To create a quality content that is loved by search engines and will pass on their algorithms, you need to make your contents RUN. RUN stands for Relevant, Unique and Natural contents.
These are the four TY’s of an effective SEO: popularity, accessibility, usability and quality – so mix it!