Small businesses have started to use the internet as a way to reach their clients. Most of them are using websites and targeting specific keywords to increase their chances to attract more customers. The only problem for these small businesses is that they need some effective search engine optimization to be done first to rank higher with their desired keywords in the search engines, such as Google, Yahoo, and Bing. So why should small businesses hire an SEO company? Here are the 10 reasons why:
1. Time is money
Doing search engine optimization yourself takes a lot of time. And if you are not yet an expert in this field, there is also a chance that your efforts will fail. This is where SEO consultants and companies will come in. They will be in charge of your small business website and ranking them will be their only job. Delegating or outsourcing your SEO tasks to an SEO specialist or company will give you a lot of time to focus on your business and concentrate on your other important tasks that could bring you more profit.
2. Expertise
Search engine optimization companies and consultants are experts and highly knowledgeable when it comes to ranking sites and driving quality traffic to them. They have expertise on what your site needs and what needs to be done to bring your site on the top of the search engine results pages based on its targeted keywords. If you want to ensure your business’ online marketing success, then it’s better to entrust your SEO tasks to experts, especially that the competition in the Internet marketing world is becoming tougher nowadays.
3. Analyze your competition
These companies can help in analyzing competition and provide you with feedbacks on how to optimize your site. Analyzing your competitor is the first step to help you outrank other sites. An SEO professional will serve as your business site’s auditor who will analyze your site’s insights, statistics, demographics, and other important data so that he or she can give you recommendations for betterment. The professional will also diagnose your site’s weaknesses for improvements and strengths for opening more opportunities.
4. On site and off site optimization
An SEO company can help optimize your site which can help in ranking your website for a specific keyword. They will also implement effective SEO strategies, techniques, and tactics that will help your website and your business be more competitive online. They can do this by manually updating and improving some things on your site like adding relevant h1 tags, Meta keywords, ALT tags, Meta descriptions, Meta tags and a lot more. They can also assist you in creating quality content that search engines love to index. Moreover, they will also help you in promoting your website through word-of-link marketing which attracts a number of quality linkbacks.
5. Budget guidance
Experts will also provide you a detailed budget allocation or summary in a professional format. This will include how much you will be spending on a certain SEO service or campaign. This cost may include consulting, website design, keyword research, content writing, page optimization, link building, social media promotion, and advertisement fees. SEO professionals or companies may charge their clients per hour or per project. Other SEOs charge their clients based on a monthly retainer pricing.
6. Provides long term effect
There are certain programs or methods that you can use to increase your site’s visitors. These include buying traffic or Pay-Per-Click advertisements. Programs like the ones mentioned can be beneficial as long as the owner can pay. Hiring a professional SEO provider will provide you services that can optimize your site to drive organic or natural traffic from the search engines. This type of traffic has longer benefit because they continue to come to your website even without spending further expense.
7. Knowing where to rank
These consultants and companies know where your site needs to rank in order to provide high quality traffic. They know what specific search engines can bring the most out of your site and provide you with what your business or brand needs. They can also target specific search engines which they know will help you increase your potential business clients. In hiring an SEO for your business, it is important that you choose the one who understands your business and know your marketing language.
8. Search engines are a pain
Unless you want to have a hard time ranking your website because of the latest search engine updates, it would be best to hire a professional search engine optimizer. These people are always updated with the latest change search engines have done. For example, Google’s two recent updates, namely the Panda and Penguin updates are forcing many Internet marketers to focus on quality content and quality links which are not easy jobs to be accomplished. By delegating your SEO procedures to experts, you will save time in understanding these new updates so that you can focus more on your business core activities.
9. New ideas
Professional search engine optimization provider always has a new idea for your website and business. They can either provide you with unique ways on how to promote your business or provide some optimization methods in ranking your site. They never ran out of ideas on how to make your site search engine optimized. SEO is their science and art; it is their specialty and creativity.
10. Results are guaranteed
Hiring a professional SEO provider can guarantee results for your website and business. Most business owners who have their own website claim that using professionals to make their site search engine optimized increased their sales and was able to have more clients. This only proves that having your site optimized by professionals can be beneficial. It may be an additional cost or investment, but the return could be highly expected.
Conclusion
By reading those 10 reasons above you can now see that investing in a quality SEO service is worthwhile and can have desirable effects in your business. Just make sure you are dealing with reputable and trusted SEO Company or provider. The Internet especially Google exposure is the next big thing in marketing, if you are not tapping into this source of potential customers, you are letting thousands of your customers be grabbed by your competitors. Don’t let that happen!
Jomer B. Gregorio is a professional Internet Marketer and SEO expert. He is the founder of Extreme SEO Philippines, a leading and trusted SEO in the Philippines. Follow him on Twitter at @JomerGregorio
They should hire an seo to be heard, to visible in first page on SER though it’s just a small business but the main point there is that they need to earn more money, revenue and sales.
Pay per click advertisement is not a long-term internet marketing tactic. It helps in deriving instantaneous traffic for new websites. Search engine optimization on the other hand provides organic traffic. The results may not be seen as fast as the results of PPC but they are long-term visibility tactics that are widely used by big or small businesses. Combining both can massively affect a businesses’ traffic and conversion. Both tactics also have their advantages and disadvantages. Ensuring that both online marketing strategies are done correctly is another story which should be left to internet marketing professionals who have all the means to quickly help any small businesses’ get on the rise of the steep competition. Online presence is one of the deadliest weapon any business can have so don’t get left behind.
I agree to that. Organic SEO is hard, but the reward is long-term.