A marketing event can be a great tool in your campaigns. An event can help you effectively launch a new product. It’s also great for promoting your brand in your industry or local community. This isn’t quite the same as saying that making such events successful is easy, … [Read more...]
Social Media Marketing Strategies for Women-Owned Businesses
You should be incredibly proud if you’ve joined the just over 1 million women-owned businesses in the U.S., because women entrepreneurs face many challenges when establishing their businesses. You’ve done all this work to get here, and now, you need to take your business … [Read more...]
Getting the Most Out of Your Social Media Marketing Campaigns
If you hope to match the success of your competitors in 2023, social media absolutely must be a part of your marketing strategy. Many customers choose social media to make purchasing decisions, and you don’t want to miss out on that slice of the pie. With that said, there’s more … [Read more...]
The Importance of Timing the Market When Starting a Business
You’ve done your homework. You’ve researched your market, you’ve identified a need, and you’ve developed a best-in-class product to meet that need. Now you’re ready to introduce your innovation, but before you jump into the deep end just because can, ask yourself: should you? … [Read more...]
Are Your User Personas Out of Date? And Why it Matters
At the foundation of every successful marketing campaign is a thorough understanding of the brand’s consumer base. The best marketing is human-focused, prioritizing the wants, needs, and desires of the customer. To accomplish this, you must get inside the head of your users or … [Read more...]
Innovative Ways to Build Customer Loyalty
Customer loyalty is something all businesses should strive for. It’s been shown time and again that while attracting new customers is important, keeping your current customers happy is even more beneficial for your business. There is no one “perfect” method to keep your … [Read more...]
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