10 Simple Ways to Increase Your Brand Awareness (Infographic)

Brand awareness has become more important than ever among businesses. Instead of focusing on individual products, companies are making their brands known so that even when their products fade away the name stays.

It takes time to build up a name for your brand when it’s new. You’ll first have to establish that your brand is credible and has high-quality products.

Making your company’s story known and sharing how it started from the bottom up through hard work, risk taking, and making sacrifices informs the people about the background story of your brand and attract customers.

Sending useful tips and other informative content through newsletters engages potential customers without having to offer them anything which gives a favorable opinion.

Using infographics are better than just stating a fact or a hyperlink since, according to a study, the human brain can process graphics 60,000 times faster than plain text arrayed in paragraphs.

Guest blogging on other companies’ websites is also a great way of exposing yourself to a newer market. Competitors won’t be likely to let you post on their sites though, but those that do would give you a chance to know the other companies’ followers.

You can also utilize pull marketing to attract customers without promoting any of your products or your brand. This is usually accomplished through blogging and posting in social media.

If you have a budget, biddable campaigning through Pay-Per-Click ads lets you showcase your brand to different people by essentially buying visits. The campaign is good to employ when your marketing budget is quite flexible.

If you have more free time, you can also author a whitepaper or an eBook so people will see you as a credible figure in your industry. Giving away the eBook for free doubles as a promotion of your brand as long as you indicated the company’s name in the author section.

Hosting your radio channel for podcasts regarding industry-related topics would further expose your brand to the public either in addition to blogs or to replace them.

Marketing your company logo on your business cards, email signatures, event swags, and digital signages would allow people to recognize your logo whenever they see it elsewhere easily.

Lastly, hosting an event in a high-profile location with a relatively well-known speaker would market your brand and let you give away event swags bearing the company’s logo.

Raising brand awareness is tough but is essential in letting others know about it. Panda Paper Roll’s infographic gives ten simple ways to increase your brand awareness.