Living in the digital age can be quite tough at times. However, looking on the bright side of the spectrum makes it an ideal period for the business industry as well. Utilizing the power of the newest online platforms is one of the best ways when it comes in boosting the growth of a business. And one of the most effective platforms nowadays is no other than the social media.
Speaking about history, the earliest known social media site can be traced back in 1997 when Andrew Weinreich created SixDegrees.com that enabled users to upload files as well as make friends to each other. The site’s features became the foreground for the biggest kahuna of the social networking sites that we all know today, Facebook.
As far as business is concerned, a well devised social media marketing campaign can establish the foundation of a prominent and well-known brand. Take for example Starbucks. By managing a variety of social media profiles, they were able to spread their message to people from different parts of the world.
In fact, according to an article by thoughtreach.com, 71% of social media users believed that they tend to buy products from brands that they used to follow online on different social media sites. This proves how powerful this kind of modern approach really is, compared to the conventional methods of promoting products and services.
Another perk worth mentioning is that social media also improves the level of competition by giving smaller businesses a bit more of a level playing field. It gives them the ability to track and collect vital information about their competitors.
Nonetheless, using social media networks can be a very helpful asset for any businesses. As simple as reaching the right customers can draw the fine line between success and failure, and this can be achieved by taking advantage of these networks.
The following are six of the most efficient ways of how social media can positively affect the marketing aspect of business by attracting potential long-term clients:
- Continuous audience interaction
- Developing an engagement plan
- Engaging the most active advocates
- Offering benefits and other rewards
- Sharing the best content
- Providing a “sneak peek” inside the company
To give you an even wider outlook as to how beneficial it can be especially in building and improving customer loyalty, you might want to check out this infographic brought to you by Business Coaches Sydney:
Garret is the founder and CEO of Business Coaches Sydney and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see business succeed through disciplined management, creative marketing and committed client service.
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