8 Tips How to Write Great Content for Your Infographics

As more online users find infographics tempting to share among various platforms, the demand of high quality infographics is on the rise. Whether you want to sell or simply create more traffic buzz, the charm of infographics may do the trick as long as the content is worth sharing and popular in the relevant industry. Although design matters, the quality of the infographic content plays a major part that decides if the whole thing is going to be wasted or popularly posted.

Below is the guideline to create killer infographic content:

1. Look at other infographics for references

Alloting some time to observe some great infographics as examples or references can help clear out the path to creating great infographics content. This is a must do especially for those who are still new in the business. The more examples you can gather, the deeper your understanding will be about what it takes to create award-winning content. You can find here 9 Infographic Design Examples That Will Leave You Inspired

2. Ensure the topic suitability with your audience

Picking up potentially brilliant topics is an essential foundation for a killer infographic. However, it should be noted that every website has its own specialty and thus, it has different kind of audience. Coming up with content that goes with your audience preferences will make its possibility of going viral higher. The idea is your readers like it and they share it with others. The more they share, the more popular your infographics will be. The more frequently they find your infographics worth sharing, the more often they visit your web.

Some useful tips to successfully net the trending topics within your circle are to google search and to use online tools, such as BuzzSumo, and by paying attention to find out if there is a specific topic in your area of expertise in online platforms, like Reddit.

3. Present high quality data

Now that you have got some excellent ideas, the next crucial thing is to make sure that the data presented in the infographics are powerful. To find the ones with such power, a lot of time must be devoted to research and find the needed information. Collecting significant facts, statistics and figures to support your points before the designing process starts will do the magic trick.

Mind you, data that are taken from reputable sources will go a long way. This is especially true because good infographics usually cite the sources they get the information from. Despite the fact that the sources are acknowledged at the end of the infographics, names of great renown will make your infographics look more trustworthy.

4. Keep the content concise

Lengthy infographics tend to make readers lose their focus as they exceed the common attention span limit. Choosing key information to be included in the infographics to make your point(s) has a major impact. Word choice and grammatical features also play a part in this aspect. Use the ones that are simple and easy to understand can help with the conciseness.

5. Make the content easy to follow

Other than wordiness, jumbled information that is just piled together without any correlation can make readers feel lost. Putting the data chronologically, sequentially or in numbered sections that are easy to follow can make the whole point(s) easier to discern. Different color used in the background can help with both the cognitive and visual flows of the infographics.

6. Create emotional connection with audience

Another characteristic of infographics that seem to be likely to be shared among users is that they are connected to the audience. To create such connection, make sure to include data that can easily be relatable.

Technically speaking, the word ‘you’ can make the feel of your infographics more personalized. The use of power words and phrases is, in fact, one simple tip to engage audience and make them feel touched. Some power words that have been known to create positive impacts are nouns, like opportunity, value, and relationship; adjectives proven, easy, lifetime, exclusive; as well as verbs, such as do and imagine. In addition, phrases, like save time and save money, seem to be appealing to many.

7. Maintain text-graphics balance and relevance

Infographics consists of these two elements: text and graphics. The balance of the two will create a good one. The balanced propotion added with cohesiveness between the elements will get your infographics to work its charm.

8. Start with great headlines

Headlines are most likely to be the very first things your readers see and read. Good ones can be identified by having these characteristics:

• attention grabbing
• full of keywords: main words taken from the infographic text so the audience can expect what information is going to be about
• short: the accepted number of characters used for a headline is around 70.

Wrapping Up

To succeed with your infographic, you’ll need to choose the right idea to begin with – one that matters to your audience – then make sure the actual content is informative, compelling and tight.

Hope these eight steps help guide the process of creating knockout infographic content.