Behind the Scenes: The Cost of Video Production in the Philippines (Infographic)

Wondering if you should put up a new explainer video or advertisement to attract Philippine consumers to your business? Push through with these plans, and you’ll be making a wise choice. Aside from helping consumers understand your brand more, video productions in the Philippines are surefire ways of bringing in a huge return on investment.

Just take a look at the numbers for proof that a video production is must-have for any company’s marketing campaign in the Philippines. According to research by BigCommerce, a single marketing video can…

• Increase conversion rates by as much as 80% if used on your brand’s landing page
• Make your site 53x more likely to appear on the first page of Google search results
• Boost click-throughs by 65% if used in email marketing

You might also be surprised to hear that YouTube is the second most popular search engine in the world, right behind Google. No wonder 87% of companies are now using videos in their own campaigns, according to Wyzowl!

Understanding the Cost of Video Production in the Philippines

As much as you’d like to keep up, you can’t just jump into video production without having an idea of its costs. Otherwise, you might be surprised by your total expenses for a single video in the Philippines. Start off by finding a breakdown of average costs, and you can balance reasonable expenses with a high-quality video production more easily.

Normally, you might have a hard time canvassing production costs by yourself. There aren’t many video production companies in the Philippines that publicly post their pricing schemes, after all. However, if you’re really curious about the cost of a single video, you’ll probably find the infographic below incredibly useful!

This extensive guide by production house Mustasa Republic lists down the estimated costs of producing a single video in the Philippines. Aside from listing down figures for each stage of the production process, it enumerates potential spendables and squeezes tips in between, too! To give you an idea of how detailed this infographic is, you can take a peek at the average prices for:

• Reserving a shooting location
• Hiring a director of photography
• Hiring a drone operator
• Guest-starring a Philippine celebrity
• Inserting 3D animation into your video
• Purchasing a lapel microphone
• Enlisting the services of a semi-professional videographer
• Executing the entire video production yourself

As implied by that last bullet, the infographic also has an entire section dedicated to DIY video productions, in case you’re up to the challenge. This is one guide you’ll definitely want to bookmark and share with your creatives department!