Business Tips Philippines: Business Owners and Entrepreneurs’ Guide

Business Tips Philippines, an online entrepreneurship, management & marketing guide for Filipinos, business owners, leaders & entrepreneurs around the world.

Add Business

Login

  • Home
  • Business
  • Management
  • Marketing
  • Business Category
  • About

Business Tips 101: Your Product Tells a Story

November 11, 2012 Vic Leave a Comment

customers tell about your productsBusiness owners depend on their customers to make sales and earn a profit. That is why they will do everything they can to convince people to buy their products or services. But there are businesspeople who concentrate more on intensifying their selling and advertising efforts rather than on intensifying their energy in producing high-quality and excellent products. What they don’t realize is that when they sell a product to a customer, they are also selling its stories – stories that could spread in an instant.

All your products have the stories of their lives… and they can tell these stories to your customers. If your product has a bad story, then it will tell a bad story to customers no matter how you will advertise it as a good product.

Your product will tell its own story during the time it was manufactured. If it was poorly manufactured, then it will surely tell a poor story to its consumer during its consumption. Your disappointed consumer may then pass that poor story to other people and may start a negative word-of-mouth marketing about your business.

On the other hand, if your product was produced to become an excellent product, then it will also tell an excellent story to its consumer. Your satisfied consumer may spread a good word-of-mouth marketing about your business and brand.

Now, what’s the point of this story? The point is simple. If you want to succeed in your business, then you should produce an excellent product or perform an outstanding service so that your customers may hear, conceive or experience a good story from your product or service.

You should not just treat your products as lifeless objects. Of course they have lives. You create them with the help of your workers or employees. You give them a life of their own. They have the stories of their lives – and they can tell that stories to anyone who will consume them.

It doesn’t mean that they don’t have mouth to talk, they cannot communicate at all. Your products have bunch of information with them. These pieces of information can be passed through many communication channels.

If your product is a food, then it will transfer information through the sense of taste of its consumer. Its nutritional facts will also communicate to the whole body of your consumers.

If your service is online business marketing, then it will transfer information through the analytical eyes and brains of your clients – they will read and analyze results.

As you will realize, your products tell stories. They don’t lie! Even if you will cover up their bad stories (speaking about how you have conceptualized and manufactured them badly) with tons of brand reputation management and advertising tactics – the truth will still come out in time.

Therefore, it’s up to you now. It’s up to you to decide if you want to create a product that tells a good story or a bad story.

I hope this simple business tip has helped you somehow. This is only one of our 101 business tips that will be shared in the future. Please stay tuned for more business tips and stories in our next posts.

Vic
Vic

Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.

Business Tips business, customers, marketing, sales, tips

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Best Money Transfer Service

Banner

Best Mining Platform

Banner

Like Us on Facebook

BusinessTips.ph

Latest articles

Smarter Collections: How AI Is Reshaping Debt Recovery

Forex in the Philippines: What Actually Matters Before Any Shortlist

Money Transfer

Fund Transfers 101: What’s the Difference Between PESONet and InstaPay

How to Transfer Money with Wise

7 Must-Include Places in Your Cebu City Day Trip

Top Business Articles

How to Register Business Name with DTI Philippines

How to Register Your Business with the BIR Philippines

How to Close a Business in the Philippines

How to Register Your Home-based Business in the Philippines

Legal Requirements for Starting a Business in the Philippines

Top Marketing Articles

The Most Powerful SEO Technique in the Universe

36 Ways to Rock Your Small Business Online

What‘s the Best SEO Technique for Websites and Blogs?

Integrating Search Marketing and My Experience at MORCon 2013

What is the Essence of SEO?

© Copyright 2017 BusinessTips.ph · All Rights Reserved · Archives · Advertise · Terms, Disclaimer & Privacy Policy