Essential Widgets for your Online Business

The digital world is becoming very competitive these days. Owning a website is not an option anymore, it has become a need especially for small online businesses. It should always be included in your digital approach and business plan. However, having a website is not enough. If you want to be successful competitive online, you have to provide offerings that your competitors do not like having essential widgets. That is something extra that you can do to make your brand stand out. Essential widgets add value and make your website more attractive to users.

What Are Widgets?

Widgets are functional blocks that are mirrored on all pages of the website. It always appears in the user’s field of view, making it ideal for posting crucial details and updates. If you are a travel website, a sample widget you can come in handy is a local weather widget. 

As the widget is displayed on all webpages, consumers don’t need to go through any hoops to get weather updates online. Adding a widget requires copying and pasting the codes given by the widget programmer. It typically comes with an appropriate set of guidelines about loading the script from your widget supplier.

Why Do You Need Essential Widgets On Your Website?

Widgets help extend the functionality of your website. It incorporates features that your visitors can benefit through. Widgets allow website owners to gather valuable data and change their marketing strategies based on it. Also, it may fulfill a variety of purposes. These tiny HTML code pieces help you greatly enhance both the general functionality and the website’s architectural look.

Essential Widgets You Can Get For Your Website

Here are some widgets that add real value and functionality to improve your website.

1.  Reservio

If your business offers services that require reservations, Reservio is a widget you have to explore. With this widget, the experience of website visitors would be enriched. Having the Reservio widget button on your site is better than to schedule appointments by placing calls. Plus, because all the reservations can be made online, your clients can make appointments at whatever time convenient to them, even beyond the regular business hours.

2.  Smartsupp

The SmartSupp widget is one of the best ways to make things happen. That is an excellent option for those of you who are operating digitally on an eCommerce platform. SmartSupp makes it easier for your existing and potential clients to answer any questions they may have if you’re offering goods or services.

According to a survey conducted, 77% of customers are not purchasing from websites that do not have a live chat option. People who communicate with a live chat on the website are worth more than 4.5 times more than consumers who do not. Live chat raises the average order value by 10% and has the best satisfaction rate. It can also improve the conversion rate by 45%. Moreover, live chat response times are also considerably higher than contact tools such as email or phone service.

3.  GetResponse

GetResponse is a popular email marketing widget. However, it also has functionalities that go far beyond email marketing. GetResponse often comes with a communication widget that is used to build contact forms that are entirely customized. It is a perfect opportunity for website users to connect with you. In addition to the subscription and touch widgets, GetResponse also has a survey widget that can be used for many functions.

These functions include exit surveys, customer satisfaction, market research, and more. You may also use the surveys to obtain email addresses. The widget can be combined with other sites such as MailChimp, Mailer, and HubSpot. GetResponse is not pushing you to use their email marketing tools if you’re still using another platform.

4.  Swiftype

Your site may have an easy-to-follow menu and sitemap, but exploring that way is not always user-friendly. Adding Swiftype, a search bar widget is a solution to this problem. Many industry giants use this widget to add search capabilities to their websites. The way these widget works is easy and straightforward. 

All you must do is input your site’s address, and Swiftype automatically indexes all of your pages. Then, a real-time search engine can be developed that is unique to everything on the site. No coding is required to run this particular widget. Moreover, if you are a developer, Swiftype does have an API at your disposal to give you additional power. The widget will autocomplete searches depending on which users start typing. The quest will also be streamlined based on price, place, date, or form of content. 

5.  Wufoo

Wufoo helps you to create polls, invites, contact forms, login, and payment information. What you must do is build a template using the form creator. Then integrate it into your website.

Wufoo will send you a notification once the data in your form becomes available. You still have the opportunity to have analytics in real-time. There are over 400 layouts for you to pick from Wufoo. You can also modify existing rules and construct complex visualizations using graphical representations.

6.  AddThis

It is indeed vital that you find other opportunities to get visitors to land on your website. One of the easiest ways to do this is by utilizing regular and existing site visitors. Encourage them to share your posts or website with their families, relatives, employers, and peers through social channels.   

Nonetheless, if you wouldn’t make it easy for them, people won’t extend their way to do this. Here is where the AddThis widget comes into the picture. You can associate with various social media networks using the AddThis widget’s sharing buttons. All icons are mobile-friendly and entirely customizable to your liking and help you with your online business. 

Final Thoughts

It is beneficial that you know several types of essential widgets that can help you connect with clients, community content, create leads, or gather statistics. Find free or even paid widgets that can improve your website and enhance user experience.  Get a widget that will hit a chord with your viewers and try it on your blog. Widgets can help you extend your website’s standard features and have the necessary flexibility to handle your audience or content.