How Digital Signage Can Step Up Your Marketing Game

Over the past decade, digital signage has gained some traction by helping industries with a more effective advertising channel. The use of digital signs provides your business with lots of benefits like higher levels of customer engagement, increased profits, and more visitors to your company. These displays capture more views compared to static displays.

Digital signage provides your company with interactive and dynamic LED and LCD screens. You must strategically position these screens in the lobbies, retail stores, or events for proper utilization. With digital signs, it’s easy to create new marketing strategies and implement them immediately. Here is everything to expect once you take advantage of digital signage.

Impulse Sales Generation

You can use digital signage whenever you want to announce an offer. These signs can render all the crucial information to your audience thus being able to increase your revenue. Nonetheless, indicating the different discounts can incentivize your audience to make more purchases to save some money.

The signs will motivate your clients to make more purchases especially when you announce a time-sensitive offer. Besides, when marketing these products or services, you can address the questions and concerns of your audience. That’s because digital signage offers flexibility through customization. It enables you to change the content in a split second thus improving audience engagement.

Increased Attention

Depending on the placement of the LED and LCD screens, you can garner more attention from passersby. Placing these screens on your windows can attract a new audience who have never been to your shop or company. These digital screens can leverage motion, something that mannequins, product displays, and traditional signs can’t.

Compared to static signs, digital screens capture more attention of more than 400% views. That’s because these screens can change direction from time to time thus helping in soliciting more responses. Manipulating these screens help influence people towards your products, services, or store.

Upsell or Cross-Sell Products

Want to promote your other products? You can use your digital signage to upsell or cross-sell products that may be often ignored. Shine a spotlight on these products through your digital signage! Use your digital signage to create content emphasizing why customers should try even your less popular products.

You can also use your digital signage to cross-sell products. A good strategy is to offer complementary products together with your most popular products. You can make various recommendations for complementary products to try and display these on your digital signage. Another option is for you to create promo bundles featuring popular items together with other products and feature this in your digital signage as well.

Showcase Customer Engagement

Your digital signage is an eye-catching way of showcasing your brand’s social media interactions. Use your digital signage to display how customers find your products and services. Better make sure that you are delighting your customer so that you’ll be able to share positive reviews. 

Sometimes, all people need to try out a new product is an authentic and convincing customer testimonial. Consumers tend to trust other people that they can relate to. As much as you share the more details about how great your products and services are through your digital signage, you should also share more fun and “human” social media posts from your customers. 

Try highlighting a Review of the Week or a Photo of the Week from people who tagged your official social media channels or hashtags. 

Reduced Wait Times

Most people don’t love waiting in line. If the line is long, some shoppers can leave the store and maybe return some other time. However, with some digital screens, you can direct your shoppers to the different points of sale or self-checkout. You can as well use the digital screens to occupy the time of your shoppers. According to David Maister, “Occupied time feels shorter than unoccupied time.”

Long lines can be boring but with some digital screens, you can entertain your shoppers and help them wait in line. These screens can work in almost all businesses because you can distract your audience when they are waiting for service. Some of the content to display on these screens include:

• Adverts
• Sporting events
• Weather reports
• News

Digital signage can positively impact your business. It’s a new technology that helps converse with your audience and provides them with all relevant information. You can use digital signage to improve the experience of your customers within a brick-and-mortar establishment. Therefore, no matter the business you run, you need to incorporate digital signage because it’s an essential tool.