The circle flat bread with different toppings sliced into several pizza pies and can be put into a pizza delivery box is perhaps one of the most famous types of bread and dish in the world. Partner it with pasta and lasagna, and you will have a tasty and cheesy serving on the table. This is what you will find at Greenwich Pizza – the Philippines favorite pizza chain. If you spend time watching Pinoy TV shows, you are probably familiar with the “cheesy” commercials of Greenwich featuring famous celebrities like John Lloyd Cruz and Anne Curtis. These humorous series of TV advertisements have already become so popular that their taglines have already become parts of the Filipino daily culture. Just yesterday, I had my lunch at Greenwich and decided to write this franchising information to share their slice of success to aspiring entrepreneurs who want to start their own Greenwich pizza chain franchise. The following are the things you need to know on how to get a Greenwich Pizza and Pasta chain or store in the Philippines.
What is Greenwich?
Greenwich is one of the leading pizza and pasta chains in the Philippines. Greenwich offers a menu filled with a wide variety of mouth-watering selections – from pizzas, pastas, chicken, rice dishes to desserts. It started as an over-the-counter pizza store in the Greenhills Commercial Center in Metro Manila in 1971. With the acquisition by its parent company Jollibee Foods Corporation, Greenwich has already experienced a rapid expansion, from 50 stores in 1994 to over 330 stores as of 2011. Every year since 1997, Greenwich has served more customers than any other pizza chain in the country.
What are the qualifications to become a Greenwich Franchisee?
Greenwich requires their franchisees to be:
- Dynamic
- success-driven entrepreneurs
- Have a strong desire to invest in a long term business partnership with Greenwich.
- Have the capability and willingness to learn the Greenwich business
- And should enjoy working, communicating and relating with employees and customers.
What type of franchise is available?
Greenwich offers full store franchise units.
How much is the investment cost?
The total investment requirement ranges from 8 to 10 million depending on the final store type and size. The size of property required is dependent on the store model that will be developed in a particular market. Floor area requirement may range from 130 sqm to 150 sqm
What is included in the investment package?
The investment includes the franchise fee, construction cost, equipment and facilities, furniture and fixtures, air conditioning system, signage, pre-opening expenses and initial inventory.
How much is the royalty fee?
The royalty fee is ten percent (10%) of gross sales. This fee will be used to provide the franchise store with support services (e.i mass media advertising)
How long will it take to get the investment back?
Payback period is between 3 and 4 years (depending on sales, marketing potential, investment and control of expenses).
What is the term of the franchise?
The term of the franchise agreement is ten (10) years and is renewable.
Who does the hiring of store management team?
Greenwich will assist you in the recruitment and training of your store management team. You will then become responsible for your team’s compensation and benefits.
What form of support will franchisees continue to receive from Greenwich?
The Greenwich Operations team will continue to assist you and ensure alignment to company standards. They will also help you maximize sales and profitability.
For franchising Inquiries, please contact mitch.hong@greenwich.com.ph
For more information and the latest updates about franchising Greenwich Pizza in the Philippines, please visit their website at www.greenwich.com.ph. You can also use their franchise contact form for more queries.
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
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