How to Launch your Business Website Successfully

Whether you are just starting your dream business or if you have been in the industry for quite a while now, you must know the importance a website can do to your business. If you have decided to implement this as one of your business strategies, you clearly made the right choice.

A lot of people can be found online now and many have been relying on the internet to find what they need or what they are looking for. According to studies, there are about 75,000 inquiries that Google handles every second. That’s a huge number and that is a lot of potential clients you can touch base with your website.

However, if you are just starting or new to this tactic, you might find it hard create a good looking website, a good contact page that will work or even to launch your website. But it might be even harder the know the things prerequisites before launching your site to ensure its success.

So here’s a list we’ve made to help with your launching your business website successfully.

1. Get a Good Domain Name

Your website will act as your brand’s online ambassador and it is important that you will have a good domain name. Because it is the entry point of your website, it is essential that it gives a good impression to your future clients. So how do you make a good domain name?

Your domain name must easy to spell and relatively short. If your word is too ambiguous and hard to spell, customers will have a hard time typing and remembering it. Avoid using any number and hyphen as they may cause confusion.

2. Make a Creative Coming Soon Page

Your website launch should create anticipation and have people look forward to it. If no one knew about it, you’re efforts, your innovations and your new strategy will not matter cause no one will see it.

To hype your launch and build anticipation, you can make a “Coming Soon” that is attractive and creative so it can give information about your launch date and what will they expect. You can also put a countdown that can excite people as well.

Pitch to publications about your site through a press release that they can feature about it and would reach a wide number of people. You can also create an email list while your site is still going some development.

3. Sync Your Social Media Profiles and Content

Your social media is a great avenue to help people know more about your website launch. Share snippets and sneak peeks of your site to create mystery and suspense to make a buzz with your social media audience.  Change your profile pictures to any color palette, logo, imagery or announcement about your site.

You may want to consider also having an official hashtag that can help people be on the loop and get to know all of your updates.

4. Start with you SEO Early

It is important and crucial to start as early as possible with your SEO strategies even before your launch dates. Build your website SEO ready so you will not have to redesign it just to incorporate SEO as part of the design process. Because ranking on search engines matters, make sure you apply different SEO strategies on your site. You can also collaborate with other blogging sites or start guest posting to help grow your reach and improve your SEO ranking once you launched your site.

5. Add analytics

Many brushes off analytics before launching a website and decides to just add it later on. However, when you are creating a website and about to launch it, it is important to add analytics already so you can measure your traffic and get other insights on its first day.

It is no doubt that your website’s front end is a priority as it will make the first impression of all your visitors but your back-end features are as important as well.

6. Pick a Good Launch Date

Many people would be very excited to launch their site on weekends and holidays and while this seems to be a good idea, it may arise some problem that is difficult to resolve.

When you make your website live, it is important to have the development team readily available for any technical issues. Your prelaunch efforts may have created a big buzz which can lead to an influx of people interacting on your site. While this is the dream outcome for your website launch, your site may experience crashes and common bugs with the stream of people.

If you launch your site on a weekend and on a holiday, your development team may not be available and you will miss a lot of opportunities.

7. Collaborate with Influencers

Influencers have become of the most effective tool to reach a targeted audience quickly. Working with them to promote your site can not only be beneficial to your website but to your whole brand as well.

To make it more effective, give influencers a product that they can review on their own site, social media platforms or YouTube channel. Once good reviews about your products are in, people will get excited about it and most likely check on your website. You can also provide exclusive discount codes to influencers that they can give to their followers which they can use in purchasing any item from your site.

8. Run a Promo

Everybody loves a good giveaway and a lot of people can’t just say no to it this is why running a promo or giveaway is a great way to create a buzz about your website launch.

Leverage your social media platforms in conducting this strategy. You can ask your audience to share a post involving your website launch and even tag some of their friends. This will not only build hype about your launch but can attract a lot of ideal customers to check on your product. You can also ask to send in their email address that you can put into your email list. Just disclose to your participants that their emails will be added to your email list for future announcements.

You can also partner with influencers to run your promo. As they have already established followers, you can be assured that your participants are your niche market.

9. Allow Customers to Pre-order

Once you have been set with your technicalities and you have created enough buzz with your promotional efforts you might already have a massive ton of customers waiting for your launch date. If that is the case and you are going to sell a product on your site, you can let people pre-order before your site goes live.

Letting people pre-order an item that hasn’t been released yet can create and build excitement before your big day. Do not forget to let your audience know if you have sold out or if you have already reached your order limits to make it seem that your products are hot commodities that can excite them even further.

Final Thoughts

When you create or launch a website, you cannot just expect people to stumble upon it and find about it themselves. You need to have strategies to make sure that your launch will be a success.

However, always keep in mind that your website’s back end is as important as your front end. No matter how user-friendly, attractive or creative your website is, if it does not serve its purpose then it will definitely not be a success.