Google is the world’s largest search engine and still the no.1 most visited website in the world today according to Alexa.com. Hundreds of million of people visit Google everyday, which make the site logs billions of searches a day. It is also the largest referrer of steady traffic to many websites on the Internet. That is why many companies, small or big, are wishing that their business will appear on Google’s top SERP (search engine results page) to attract more visitors that convert to customers. If you want your business or company to show up on Google, you should initially put your business online and have an Internet presence. While making a Facebook business page may give your business a strong presence on the social media, it doesn’t guarantee a place on the search engine. Here are some ways and tips on how to make your business show up on Google.
Creating a website or blog
Google crawls and indexes web pages on the Internet. If you want to appear your business on Google, you should create a web page for it. You can submit your company to online directories or yellow pages, create social media profiles, (e.g., Facebook, Twitter, Google Plus or Linkedin), let bloggers blog about your business, or create your very own website or blog. Among those options, creating a website or blog for your own business will probably have the biggest impact on the online world. This is because a website or a blog can have not only a single web page, but even a thousand web pages. The more pages you will have about your business, the more web pages about your business will be indexed by Google. To learn more about making a website for your business, you may read our article on “how to have a website for your business”. If you wish to create a blog, you may also read our post titled “why use WordPress for your small business website” and “12 reasons why you should blog about your business”.
Search Engine Optimization
If you already have a website or blog for building your business online presence, you should learn how to do SEO (search engine optimization), or if you don’t have the time for it, you can hire an SEO (search engine optimizer) to do the job for you. However, in this times where Google is becoming stricter on their algorithm for ranking websites and pages on their search engine, every company should be prudent to only apply SEO techniques and strategies that are in conformity with Google’s terms. Thus, you should only use SEO or hire SEO specialists who provide services that are allowed by Google, such as the following:
1. Creating quality and useful contents for Google search engine searchers or users
2. Making your website or blog’s design optimized or fast loading
3. Making your site user-friendly or easy to navigate
4. Linking to other related contents within your site
5. Fixing your site’s structure, relevant titles, and meta tags or keywords.
5. Creating a sitemap to be easily crawled by search engines
6. Making search-engine-friendly URLs
7. Using related images, with proper or relevant titles, descriptions and alt tags, on your contents
8. and other SEO techniques that will not hurt your Google page ranking
You may also check out our post about 25 Effective Search Engine Optimization (SEO) Techniques for more reading.
Conclusion
Google is considered the father of Internet by many Internet marketers. Although the power of social media is on the rise, we can’t still ignore the power of the search engine. Furthermore, Google, through its own social networking site Google+, is already on its move to integrate search engine and the social media. If you want to promote your business online and attract more customers, you should establish an online presence, through a website or blog, and provide useful information to Google, as well as to its users – the people who search on Google. Finally, remember that there could be millions and even billions of pages that may compete with you on a specific search term on Google. Thus, you need to do your best to stand out from the crowd.
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
You have a blog that is very insightful.
Jeff