Importance Of AI Technology In Digital Marketing

Marketers initially hesitated to integrate artificial intelligence or AI into their digital marketing campaigns a few years back. However, many have gained confidence in using AI because the ambiguity surrounding its results has been reduced. Many AI-powered intelligent tools are constantly evolving. Some are even approaching the point where they seem to outperform humans in certain areas.

If you’re involved in eCommerce and digital marketing, there is a good chance you are already incorporating some type of AI-powered solution in your processes and day-to-day activities. Unfortunately, many marketers still do not understand the benefits of AI and machine learning over traditional “non-intelligent” marketing software.

Why Do You Need AI Technology In Your Promotional Activities

As businesses continue to introduce newer customer touch-points, the volume of data gathered across them is likely to become unmanageably large. As a result, AI is more important than ever in the digital marketing landscape. Somehow AI technology and tools can transform massive amounts of data into actionable insights that drive real-time decisions. Furthermore, more than the capability of holding and understanding big data, it can provide numerous advantages. 

To help you understand better the importance of AI technology, here are some areas in digital marketing where it is making a huge difference.

1. Customer Service Via Chatbot

Because of advancements in AI semantic recognition, language translation, and speech conversion technologies, AI-powered customer service is easy to use and provides a better experience. AI chatbot now have many advantages over human customer service. While you cannot replace the human connection with a human CSR, chatbots can do an excellent task for your small business.

AI chatbots enable companies to move beyond conventional “one-to-one” customer service. Instead, chatbots can provide “one-to-many” service to several consumers simultaneously and in various time zones. AI chatbots can also respond to customer requests around the clock and in real-time. They are highly effective, and they can also offer service outside of working hours, which improves the consumer experience.

Aside from these advantages, consumers can choose the language used by AI customer support based on their preferences. That move allows a brand to have regional customer service and become more relatable. Many brands have begun to connect with their customers via messaging apps such as WhatsApp, Facebook Messenger, and Slack. These business entities can benefit from AI chatbots to streamline the customer service process.

2. Real-time Monitoring

Though any business must deal with a certain level of customer turnover, the costs of attracting new customers are often much greater than the costs of maintaining current ones. Businesses can routinely map and interpret their target audiences’ digital activity and communication by deploying deep learning techniques.

As a result, the statistical modeling methods of AI software will assist in comparing the characteristics and behaviors of previous clients to the current customer base. It can identify attrition risks and help them improve the overall consumer experience and minimize the churn rate.

3. SEO

Nowadays, Search Engine Optimization or SEO algorithms are constantly evolving in every way. That can come from tiny database product searches on eCommerce pages to search engines used by millions of people every day. AI in search can detect misspellings and recommend alternatives It could be affected by your previous internet surfing or shopping activity. So if you search for distance learning tools, it can be influenced by your past searches.

Google is getting better at determining searcher “intent.” Most search engines recognize that if a person searches for “laundry shops” on their mobile devices, they are looking for a laundry shop within a few miles, rather than exploring laundry shops in general.

4. Email Marketing

AI enables marketers and business owners to personalize email marketing strategies based on customer preferences. It also delivers emails prompted by specific behavior. Furthermore, it can send relevant emails to consumers’ inboxes, with subject lines, product tips, and messaging all selected based on their behavior.

AI not only allows marketers to create more customized content but also helps them refine their email promotions, helping them to improve their performance. AI can also assist email marketers in reaching the right consumers at the right time, ensuring that content is appropriate, stimulating, and likely to convert. It will also help you understand which advertising styles, topic lines, architecture, and photographs produce the best outcomes.

5. Content Creation

AI can not only create content, but it can also curate it. AI-powered content curation can enable websites to better communicate with visitors and display them more exciting content. This technology is widely used to make custom advertising suggestions that the consumer can find helpful.  

Leveraging an AI-driven content marketing platform can do wonders in your promotional activities. While your website still needs to create powerful content like videos from video editing software, you can rely on radical evolutions in AI-powered content writing platforms. It can make it easier for you to come up with content and help you provide ROI with your content marketing efforts.

6. Voice Search

Voice search is one significant development using AI that has revolutionized Internet searches SEO. Smart assistants and speakers like Amazon Echo, Google Home, Apple’s Siri, and Microsoft’s Cortana make it simple for users to conduct searches by simply clicking a button or speaking a voice order.

It necessitates marketers to adapt their ads to be more similar to how they would articulate themselves verbally. In this context, the popular long-tail keywords would be replaced by more conversational keywords based on how the user will say something when searching. A business or brand that fully understands how to capitalize on voice searches would significantly boost its organic traffic.

7. Predictive Analysis

Predictive analysis is simply using evidence, mathematical algorithms, and machine learning techniques to determine the likelihood of possible conclusions. These derived conclusions are based on data background. Predictive models may be used in a variety of fields, including promotional activities. It can estimate the likelihood of a given prospect being a customer. Furthermore, it may also forecast other factors, such as the quoted price required to convert a customer or when clients are more likely to make several purchases.

Predictive models are just as effective as the data you include while constructing them. When data contains errors or has a high degree of randomness, it will not make correct or reliable predictions. As data acts as a forward-thinking factor or reference in making the right choices, this AI-powered technology can turn marketers from reactive to strategic planners.

Final Thoughts

The impact of AI technology in digital marketing will continue to grow in the coming days. It can modify the way brands and companies do their business. Moreover, it can be an effective way to bridge the gap between products and its user. Relying on this modern innovation can help you increase efficiency and make you relevant to your target audience.