Are you an entrepreneur who’s now thinking crazy to come up with the best name for your business or brand? If yes, then why not name it after your own name? You might also take the name of your beloved wife, your beautiful daughter, or the combined names of the owners of your business or company, which include your name. Your trade name will carry the identity of your enterprise. It will be the one that will be put in the memory of your customers, employees, investors and other interested parties. Thus, you might consider it naming after the name of a person or group of people. Do you know that some of the world’s most prominent brands and biggest companies, such as Nestlé, Wal-Mart, Walt Disney, DHL, Adidas, Dell, Ferrari, Honda and McDonald’s are all named after people? Check out the following list of famous brands and companies in the world which are named after people.
1. Abbott Laboratories (Pharmaceuticals) – Wallace Calvin Abbott (1888)
2. Adidas (Clothing) – Adi Dassler
3. Armani (Fashion and Leisure)- Giorgio Armani
4. Bayer (Pharmaceuticals) – Friedrich Bayer
5. Bloomberg L.P. (Financial Services) – Michael Bloomberg
6. Boeing (Aerospace and Defense) – William Boeing
7. Bulgari (Luxury Goods) – Sotirios Bulgari
8. Cadbury (Confectionery) – John Cadbury
9. Cadillac (Automobiles) – Antoine Laumet de La Mothe, sieur de Cadillac
10. Casio (Electronics) – Tadao Kashio
11. Chevrolet (Automotive) – Louis Chevrolet
12. Colgate-Palmolive (Personal products) – William Colgate
13. Dell (Compute & IT)– Michael Dell
14. Deloitte (Professional services) – William Welch Deloitte
15. DHL Express (Express Logistics) – Adrian Dalsey, Larry Hillblom, and Robert Lynn
16. Dow Jones & Company (News and Publishing) – Charles Dow and Edward Jones
17. Ducati (Motorcycle) – Antonio Cavalieri Ducati
18. Ericsson (Telecommunications) – Lars Magnus Ericsson
19. Ferrari (Automotive) – Enzo Ferrari
20. Ferrero (Confectionery) – Pietro Ferrero
21. Forbes (Publishing and Media) – B. C. Forbes
22. Ford Motor Company (Automotive) – Henry Ford
23. Franck Muller (Watch Maker) – Franck Muller
24. Gibson Guitar Corporation (Musical instruments) – Orville Gibson
25. Gillette (Safety razors) – King C. Gillette
26. Goodyear (Tire and Rubber) – Charles Goodyear
27. GT Bicycles (Bicycles) – Gary Turner
28. Gucci (Fashion and Leather Goods) – Guccio Gucci
29. Harley-Davidson (Motorcycles) – William Harley and Arthur Davidson
30. The Hershey Company (Confectionery) – Milton Hershey
31. Hewlett-Packard (Computer & IT) – William Hewlett and David Packard
32. Hilton Hotels (Hotel) – Conrad Hilton
33. Honda (Automotive) – Soichiro Honda
34. Hugo Boss (Luxury Goods) – Hugo Boss
35. Jacuzzi (whirlpool bathtubs and spas) – The Jacuzzi brothers (Frank, Rachel, Valeriano, Galindo, Candido, Giocondo and Ezekiel Jacuzzi)
36. Johnson & Johnson (Pharmaceuticals & Healthcare) – Robert Wood Johnson I, James Wood Johnson, and Edward Mead Johnson
37. J.P. Morgan & Co. (Investment Banking) – J. P. Morgan
38. Kawasaki (Motorcycles Automobiles) – Kawasaki Sh?z?
39. Kellogg Company (Food Processing) – Will Keith Kellogg
40. Kohl’s (Retail) – Max Kohl
41. Kraft Foods (Food Processing) – James L. Kraft
42. Lamborghini (Automobile) – Ferruccio Lamborghini
43. Levi Strauss & Co. (Clothing) – Levi Strauss
44. Louis Vuitton (Fashion and Luxury Goods) – Louis Vuitton
45. Lucasfilm (Film) – George Lucas
46. Marks & Spencer (Retail) – Michael Marks and Thomas Spencer
47. Matsushita Electric Industrial (Electronics) – Konosuke Matsushita
48. McAfee (Computer Security) – John McAfee
49. McDonald’s (Restaurants) – Richard and Maurice McDonald
50. Mercedes (Automobile) –Mercédès Jellinek
51. Merriam-Webster (Books Publication) – George and Charles Merriam, and Noah Webster
52. Merrill Lynch (Finance and Insurance) – Charles E. Merrill and Edmund C. Lynch
53. MGM or Metro-Goldwyn-Mayer (Film) – Samuel Goldfish, Edgar and Archibald Selwyn, and Louis B. Mayer
54. Miramax Films (Film) – Max and Miriam Weinstein (parents of founders)
55. Morgan Stanley (Financial Services) – Henry S. Morgan and Harold Stanley
56. Nestlé (Food Processing) – Henri Nestlé
57. Nielsen (Marketing Research) – Arthur Nielsen
58. Pfizer (Pharmaceuticals) – Charles Pfizer
59. Philip Morris International and Philip Morris USA (Cigarettes) – Philip Morris
60. Philips (Electronics) – Gerard Philips
61. Porsche (Automotive) – Ferdinand Porsche
62. Prada (Fashion) – Mario Prada
63. PricewaterhouseCoopers (Professional Services) – Samuel Lowell Price, Edwin Waterhouse, William Cooper
64. Procter & Gamble (Consumer Good) – William Procter and James Gamble
65. Reuters (News and Media) – Paul Reuter
66. Singer Corporation (Sewing Machines) – Isaac Merritt Singer
67. Suzuki (automobile) – Michio Suzuki
68. Swarovski (Jewelry / Crystal) – Daniel Swarovski
69. TAG Heuer (Watch Manufacturer) – Eduardo Heuer
70. Tamiya (Radio Controlled Cars) – Yoshio Tamiya
71. Tata (Conglomerate) – Jamsetji Tata
72. Tesla Motors (Automotive) – named in honor of Nikola Tesla
73. Toyota Motor (Automobile) – Kiichiro Toyoda
74. Trump Organization (Conglomerate) – Fred Trump
75. Umbro (Sportswear and Football Equipment) – Harold and Wallace Humphreys (HUMphrey BROthers)
76. Valentino (Fashion) – Valentino Garavani
77. Versace (Fashion) – Gianni Versace
78. Wal-Mart (Retailing) – Sam Walton
79. Walt Disney (Media conglomerate) – Walt Disney
80. Warner Bros. (Entertainment) – Jack Warner, Sam Warner, Harold Warner, and Albert Warner
81. Wendy’s (Restaurant) – Dave Thomas’ daughter Melinda “Wendy” Thomas
82. Yamaha Corporation (Musical, Electronics, Motorcycles) – Torakusu Yamaha
Source: Wikipedia, Forbes, and the respective websites of the companies listed above.
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
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