In every marketing or advertising campaign, a catching and a memorable slogan plays a vital role to achieving success. With a simple and short phrase, it can attract potential consumers. This is also true in the tourism business and industry. That is why countries, states and cities around the world are investing efforts and money to come up with the best slogan that can attract the most number of tourists and visitors to their place. Of course more tourists mean more revenue for the economy. Just like the famous slogans and taglines of the leading companies and brands in the world, I got curious and interested to know the slogans used by different countries. My inquisitiveness brought me into researching over the Internet and visiting the various official tourism websites of these countries. Consequently, I have compiled a list of tourism slogans of some countries in the world. Enjoy, have fun, and tell me which among them is the simplest, catchiest and most inviting.
Abu Dhabi, UAE – A Destination of Distinction
Australia – There’s nothing like Australia
Bhutan – Bhutan, happiness is a place
Brazil – Sensational Brazil
Brunei – A Kingdom of Unexpected Treasures
California, USA – Find Yourself Here
Canada – Keep exploring
Croatia – The Mediterranean As it Once Was
Dubai – Definitely Dubai
Egypt – Where it all begins
Greece – Greece, the true experience
Hawaii, USA – The Islands of Aloha
Hongkong – Asia’s Word City
India – Incredible India
Indonesia – Wonderful Indonesia
Israel – Come find the Israel in you
Japan – Endless Discovery
Korea – Korea, Be Inspired
Laos – Simply Beautiful
Macau – Touching Moments Experience Macau
Malaysia – Truly Asia
Maldives – Always Natural
Mexico – The Place You Thought You Knew
Nepal – Naturally Nepal. Once is not enough.
New York, USA – I love New York
New Zealand – 100% New Zealand. 100% Pure You
Peru – Peru. Live the legend
Philippines – It’s more fun in the Philippines
Qatar – As Independent as you are
Singapore – Your Singapore
South Africa – Inspiring New Ways
Switzerland – Get natural
Taiwan – The Heart of Asia
Thailand – Amazing Thailand, Always Amazes You.
Vietnam – Timeless charm
These slogans are taken from the different official tourism websites of the countries listed above. Since slogans are changed over a period of time, they are also to be updated. If you know a country’s tourism slogan that I’ve missed including in the list, please make a comment to share it to us.
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
I come from the advertising industry as well and I personally like Egypt. Where It All Begins because it simply puts one in the position to say, ‘Oo nga naman.’ (It makes sense. or Yup. That’s true.) It validates what the place is. No question.
I personally don’t fancy the Philippines’ current tagline because it can easily be countered by a ‘Of course not.’ or ‘I’ll be the judge of that.’ Plus, the campaign is a pandora’s box of sorts. It became a meme more on the negative side wherein double meanings err to the negative side. One example was a visual showing the tourist bus which got hijacked and became international news and was ridiculed for its poor handling which resulted in the deaths of the tourists. It came with the headline ‘Tourism. It’s More Fun In The Philippines.’
Is it?
I agree on what you share Dennis. Actually a good marketing campaign should have the 4Ps of marketing. We can just rely on the promotion, without making our products aligned to what we are advertising. Thanks for sharing your insight.
Croatia – small country for a great vacation.
Croatia – Mediterranean as it once was.
could you tell me about what tourism slogan of Malaysia means? I really need some information about that.
Truly asia mean they are claim all asian cultures as their mine…
Vic, South Africa’s slogan is “Inspiring New Ways” used to be “Alive with Possibilities” 🙂
Thank you for the information.
I like the slogan of the Philippines..
It’s really More Fun in the Philippines.
I am from nepal and proud to be part of the country which is top of the world . cerning the slogan – Naturally Nepal once is not enough seems very fruitful in context of Nepal because it is full of Nature at one point and another because of peoples and neplese hospitality peoples come here frequently.
i also runs the personal blog http://www.marshyangdi.com and travel around the world every summer .
Malaysia- Truly Asia
Maldives the best of all places for tourists ONLY
Whatever all country say to their tourism campaign, Still More Fun in the Philippines BLehhh Nothing more nothing less
what is the slogan of uk?
Home of Amazing Moments
#OMGB (Oh My GREAT Britain)
😉