Ever since it opened its first branch in 2016, Landers Superstore has made membership shopping more accessible and enjoyable to Filipinos. The chain takes pride in offering a unique shopping experience that emphasizes customer-centricity, ensuring that everyone can find something … [Read more...]
Are Your User Personas Out of Date? And Why it Matters
At the foundation of every successful marketing campaign is a thorough understanding of the brand’s consumer base. The best marketing is human-focused, prioritizing the wants, needs, and desires of the customer. To accomplish this, you must get inside the head of your users or … [Read more...]
How to Find the Perfect Name for Your Business in Today’s World
When it comes to business, the balance of power is shifting. Companies are now recognizing that customers want more from the brands they support. And one of the greatest ways you can adapt to this change is to build a strong brand identity that portrays your company as one … [Read more...]
3 Reasons for Company Reputation Damage and How to Fix It
Company reputation damage is not to be taken lightly. Preserving a positive online reputation should be a part of your business strategies. Your consumers’ trust is a commodity that is hard to attain and sensitive to keep. Customers are more proactive with their buying … [Read more...]
Secure Your Business Brand’s Username on Social Media
If you own a business, you might want to have a strong presence on the Internet to reach your target market, engage with your customers, listen to their feedback, and maintain a good relationship with them. You will need to build a website and a blog to create an online place … [Read more...]
5 Online Branding Tips Before Registering Your Business Name
So you're already excited to start your business? You already had a great name in mind that will serve as your business name, trade name or brand name. Now you want to start promoting that name and register it with business regulatory agencies, such as the DTI for sole … [Read more...]