Sustainability and success are poised to go hand in hand for the foreseeable future. Corporate responsibility isn’t just a fun perk — it’s expected of companies by consumers and partners, alike. Not to mention, the environment stands to benefit from some initiative by the largest … [Read more...]
Why Customer Development is a Must-Have for a Successful Business?
According to an HBR study, one of the two most frequent causes of startup failure is launching without conducting proper customer research. My name is Anna Leshchuk and my main responsibility as a Head of Research at Refocus, it’s to save our company from unpredictability. … [Read more...]
8 Tips to Make Your New Business Successful
The first stage of doing business is probably the most difficult one, especially for entrepreneurs who don't have enough capital or fund to make their cash flow stable. It's already been six months when I started Optixor, Inc., a digital marketing agency in the Philippines. In … [Read more...]