Selling a product is hard, but selling a service to the apprehensive modern customer can be an entirely different challenge. Nowadays, people are not so easily swayed by flashy advertisements, but will instead spend a lot of their time researching brands they can trust, filtering … [Read more...]
DIY Guide to Tech Maintenance and Repair for Small Business Owners
Tech-savvy small business owners who lack the budget to hire full-time IT staff can keep their overheads low by handling tech maintenance themselves. When a tech problem or repair is too technical to do yourself, there are contractors who can help, but they aren't needed for … [Read more...]
5 Tips to Leverage Design and Grow Your Business Faster
You might have the most useful and functional product on the market, but if it’s not wrapped up and tied in a pretty bow, chances are that customer aren’t going to take notice. This is because modern consumers care a great deal about aesthetics, how their brands use their visual … [Read more...]
10 Best Entrepreneurship Picks from Nexford: Read, Watch, Listen
Achieve your goal of becoming an entrepreneur by learning from the pros. Here’s our shortlist of the best entrepreneurship reads and media, brought to you by Nexford faculty and our global team. We’re empowering entrepreneurs with the skills and mindset to succeed in their … [Read more...]
How to Select Perfect Team Members for Your Software Startup
The startup life can be harrowing. Damning statistics show that out of four venture-backed startups, three are doomed to fail. So, what’s so special about the 25% that survive? The team. That’s the magic factor. A recent survey showed that 23% of failed … [Read more...]
First Steps to Your New Business
There are lots of guides on topics related to the long-term management and operation of a business, like how to grow it, what kinds of problems to anticipate, how to get funding for larger operations, and much more. But as a complete beginner, you can sometimes feel lost in that … [Read more...]
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