A marketing event can be a great tool in your campaigns. An event can help you effectively launch a new product. It’s also great for promoting your brand in your industry or local community. This isn’t quite the same as saying that making such events successful is easy, … [Read more...]
Social Media Marketing Strategies for Women-Owned Businesses
You should be incredibly proud if you’ve joined the just over 1 million women-owned businesses in the U.S., because women entrepreneurs face many challenges when establishing their businesses. You’ve done all this work to get here, and now, you need to take your business … [Read more...]
The Power of Alignment: Integrating Sales, Marketing, and Customer Success through Revenue Operations
Ask any B2B buyer and they'll tell you they crave a B2C-like experience when dealing with vendors. Almost all of them want quick response times, personalized customer experiences, and fast ROI. If your business can offer this level of experience, there's no way you can't generate … [Read more...]
Getting the Most Out of Your Social Media Marketing Campaigns
If you hope to match the success of your competitors in 2023, social media absolutely must be a part of your marketing strategy. Many customers choose social media to make purchasing decisions, and you don’t want to miss out on that slice of the pie. With that said, there’s more … [Read more...]
The Importance of Timing the Market When Starting a Business
You’ve done your homework. You’ve researched your market, you’ve identified a need, and you’ve developed a best-in-class product to meet that need. Now you’re ready to introduce your innovation, but before you jump into the deep end just because can, ask yourself: should you? … [Read more...]
Why Customer Development is a Must-Have for a Successful Business?
According to an HBR study, one of the two most frequent causes of startup failure is launching without conducting proper customer research. My name is Anna Leshchuk and my main responsibility as a Head of Research at Refocus, it’s to save our company from unpredictability. … [Read more...]
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