At the foundation of every successful marketing campaign is a thorough understanding of the brand’s consumer base. The best marketing is human-focused, prioritizing the wants, needs, and desires of the customer. To accomplish this, you must get inside the head of your users or … [Read more...]
Innovative Ways to Build Customer Loyalty
Customer loyalty is something all businesses should strive for. It’s been shown time and again that while attracting new customers is important, keeping your current customers happy is even more beneficial for your business. There is no one “perfect” method to keep your … [Read more...]
Importance Of AI Technology In Digital Marketing
Marketers initially hesitated to integrate artificial intelligence or AI into their digital marketing campaigns a few years back. However, many have gained confidence in using AI because the ambiguity surrounding its results has been reduced. Many AI-powered intelligent tools are … [Read more...]
How Digital Signage Can Step Up Your Marketing Game
Over the past decade, digital signage has gained some traction by helping industries with a more effective advertising channel. The use of digital signs provides your business with lots of benefits like higher levels of customer engagement, increased profits, and more visitors to … [Read more...]
How TikTok is Shaping Social Media Marketing in the Philippines
TikTok is not just for teenage girls. This social media giant is the rising star of the marketing world, with companies the world over now using the platform for targeted ads, affiliate marketing, and exclusive promotional material. But how significant is TikTok in the larger … [Read more...]
A Guide on Social Media Marketing in the Philippines
According to a recent report, the Philippines ranks number one among other countries when it comes to internet usage. Millions of Filipinos spend nearly 10 hours online, with almost four hours explicitly spent on social media websites. Amazingly, there are 73 … [Read more...]