Selling a product is hard, but selling a service to the apprehensive modern customer can be an entirely different challenge. Nowadays, people are not so easily swayed by flashy advertisements, but will instead spend a lot of their time researching brands they can trust, filtering … [Read more...]
A Beginner’s Guide to Startup Marketing
Starting your own business is inspiring – it creates opportuinites for you to grow your business ideas and your company, as well as to further develop yourself professionally. On the other side, it can be overwhelming, as you’re bound to face many challenges, such as limited … [Read more...]
Effective Ways to Showcase Testimonials for Your Business
It has been proven that testimonials from clients can give a great impact on sales and business reputation. However, when they are simply made and posted to be ‘merely there’, the impact may not be significant or even not noticeable at all. Below are the effective ways to get the … [Read more...]
A Series of Small Yet Relentless Marketing Campaigns
In business, being small doesn’t mean you also have a small chance of winning the market competition. A small enterprise may not have the same level of assets or equity as big companies have. Small businesses also don’t have the large number of manpower that big businesses … [Read more...]
50 Free Small Business Marketing Ideas and Techniques
Do you own and run a small business? Do you want to attract more customers and gain more sales and profit? Do you have enough money to finance your marketing and advertising campaigns to achieve that goal? If you have a tight budget, you may want to try and apply the following 50 … [Read more...]
10 Marketing Tactics and Strategies for Your Small Business
When we have a small business to run, we think of the giant businesses out there that may easily overthrow our tiny enterprise outside the competition. Thus, many businessmen and aspiring entrepreneurs already lost the business war even before going into battle. That is because … [Read more...]