A marketing event can be a great tool in your campaigns. An event can help you effectively launch a new product. It’s also great for promoting your brand in your industry or local community. This isn’t quite the same as saying that making such events successful is easy, … [Read more...]
Social Media Marketing Strategies for Women-Owned Businesses
You should be incredibly proud if you’ve joined the just over 1 million women-owned businesses in the U.S., because women entrepreneurs face many challenges when establishing their businesses. You’ve done all this work to get here, and now, you need to take your business … [Read more...]
Analyzing the Cost Benefits of Social Media Marketing for Different Industries
It’s estimated that, as of 2021, more than 4 billion people worldwide were regular users of social media. That’s over half the global population. And, for marketers, that means that social media is the most expansive and powerful tool ever created for accessing a global … [Read more...]
The Importance of Timing the Market When Starting a Business
You’ve done your homework. You’ve researched your market, you’ve identified a need, and you’ve developed a best-in-class product to meet that need. Now you’re ready to introduce your innovation, but before you jump into the deep end just because can, ask yourself: should you? … [Read more...]
Why Customer Development is a Must-Have for a Successful Business?
According to an HBR study, one of the two most frequent causes of startup failure is launching without conducting proper customer research. My name is Anna Leshchuk and my main responsibility as a Head of Research at Refocus, it’s to save our company from unpredictability. … [Read more...]
Are Your User Personas Out of Date? And Why it Matters
At the foundation of every successful marketing campaign is a thorough understanding of the brand’s consumer base. The best marketing is human-focused, prioritizing the wants, needs, and desires of the customer. To accomplish this, you must get inside the head of your users or … [Read more...]
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