The Best Colors for Your Blogs

It is a well-known fact that colors have a deep impact on people’s minds. They have the potential to connect with viewers and have a lasting positive impression. While creating a brand, there are many things to take care of, like brand name, logo, social media followers, and so on.

But the right choice of colors is crucial for almost every design element, and that’s why the color palette plays an important role in retaining viewers on your blog or website. We all are attracted to some or the other color.

In this blog, we will discuss the importance of a color scheme and how you can pick the best color combination for your blog.

Why is a Color Scheme Important?

As a marketer or business owner, you must have always heard that “content is the king.” And that’s completely true. But to make people read your content, you have to get their attention. Website or blog color palettes can do that for you. If you pick the correct color scheme for your website along with awesome content, you can blow the minds of your readers.

Each color has its unique aura. Each color is also perceived differently by people. Like Blue depicts trust and is calming, Purple is the color of youthfulness, Pink has feminine touch, Black is cool and bold, Red invokes passion and love, Yellow represents optimism, Green is for nature whereas Silver and Gold seem very royal and classy.

We have talked a bit about the power of colors and color schemes. Now let’s see how they can impact the websites and blogs.

1. Create Brand Recognition

Do you know that colors increase brand awareness by 80%? For businesses, marketers, or influencers, their website, blog, or any landing page is the first glimpse of what they are or what they do. It means that they should be focused more to present the true picture of the brand. Besides, they need to be captivating and eye-catching so that the viewers remember them for a longer period and visit again, as many of the viewers don’t buy something on their first visit to the website.

A peculiar and well-thought color scheme can do this for you. Color schemes ease out the whole process of audience retraction in case they see your brand anywhere else. Additionally, having a consistent color scheme ensures the users that they have landed on the exact site they were looking for.

2. Colors can Shape Visitors’ Feelings About Your Site

Did you know that the color itself forms 90% of the initial impression for consumers about a brand’s blog or site? Since colors are one of the simplest aspects of any page to visualize, it is the first thing that persuades visitors to have a positive or negative impression. Colors play an important psychological role in snap judgments. They create the persona of brands in the visitors’ subconscious minds.

In branding, marketers use several tools to invoke the feelings and emotions of viewers while they interact with any brand, and color scheme is one of the preferred tools. For example, while creating blogs or websites, pastel colors or Blue is said to be one of the safest options. It is also the favorite color for 60% of males and 35% of females. Social sites like Facebook and Twitter use Blue prominently.

3. Colors Develop a Sense of Order

In general, there are three basic color schemes: analogous, complementary, and monochromatic. These palettes are formed so that colors in it seem pleasing to the eyes and strike a balance.

• Analogous Color Scheme: It is the most vibrant palette and can be used to create visually interesting sites.

• Monochromatic Color Scheme: It is just opposite to analogous and comprises shades of basic colors. This is the safest color scheme to use.

• Complementary Color Scheme: It comprises colors that complement each other and has the highest number of shades. If you wish to experiment with your blog’s color scheme without being too cluttered, this is the right choice for you.

However, there are other schemes, like triadic, etc., that you can use while designing your website. A color scheme can also help you set the hierarchy of importance of the content on your blog.

4. Colors can Highlight Certain Elements

Color combinations can be used to create an Isolation Effect in the customers’ minds. The basic psychological principle behind it is that the more something stands out, there is a higher probability of it to get noticed and be remembered for a longer period. While using Isolation Effect, make sure that the things you want to stand out have a call to action. 

A study suggests that people like both color schemes with similar shades and palettes with contrasting colors. In that case, using contrasting colors for creating an Isolation Effect can be an effective way to make an impression in the customers’ memory.

5. Ease out Design-Related Decisions

As a marketer, you always wish to make basic things simple and easy to handle. The idea behind it is the less time you spend on basics, the more time you’ll have for critical decisions. Picking a web design palette can be quite fruitful, as it cuts down the time spent in creating new pages. By choosing a color scheme, you can declutter the daunting task of picking colors for various elements. You can just simply refer to the palette for picking the color of different elements of your project. So, instead of running the horses of your brain and picking randomly from thousands of choices, you can select from a pre-set list of colors.

Conclusion

Besides the above-mentioned features, there is a lot that picking the right color scheme can do for your blog or website. If you are still baffled about picking the color scheme that suits your business, visit a site that can assist you in picking the right palette, like InVideo, so that you can specify colors for important elements like text, backgrounds, links, and others. This will make your process easy.