The SEO Guide to Tackle Your Online Business

We live in the 21^st century, where online business has taken root. If you want your online business to thrive, you need to follow some SEO steps to improve your business’ visibility online. And the truth is, SEO not only entails creating a website that is search-friendly but also being creative and technical to make your website appealing to visitors. SEO ensures that search engines understand your website, and that is why you need tools such as Serpbook to help you improve your rankings, as well as other tools that will help bring more traffic to your site. This article will give you a step-to-step SEO guide to handle your online business.

On-site Optimization

SEO is meant to make your site better, which will ultimately bring more clients to your business. Before you get started, however, you have to think about on-site optimization. This means that your site needs not be filled with SEO elements. You don’t need to fill it with keywords. If you use too many keywords, you are at risk of facing Google’s over-optimization penalty. Therefore, you need to ensure that each page has a few keywords or key phrases. If you are new to SEO and don’t know the keywords that you should use, you can look for suggestions on AdWords Keyword Tool by Google. Succinctly, on-site optimization is all about keeping things simple.

Title Tag

The title tag is one of the most important things for your site. It informs search engines what your business is all about. You, however, have to ensure that you set it up right as it can greatly increase your site’s rankings. A golden rule with a title tag is that it should be 70 characters and below. It has to have your brand and or business name plus keywords that are relevant to that particular page. The keywords have to appear early in the title.

Meta Description

The Meta description is also referred to as the Meta tag. It is a crucial part of SEO because it tells search engines what a page in your site is all about. When you are writing the Meta description, you have to ensure that you have your loyal and potential clients in mind. The description should be placed between quotation marks and it should have an engaging call to action such as “Call us today at XXX-XXX-XXX.” You also have to ensure that you use the main keywords because the Meta tag appears in the search results.

Linking

This is another crucial thing that you should not ignore for your website. You can have internal links to other pages within your site and content. You could also use anchor texts and links to make your keywords stand out more. You could also use outbound links that link to another authority site within a similar industry. There are also one-way links, which is when other websites link to your articles or blogs.

Header Tags

Header tags make your content appear more readable and organized because they break up your content into several parts. The H1 header tag should have your main keywords, while the H2 and H3 header tags should be derived from the main keywords.

Image name and ATL tags

If you have images on your site, you need to ensure that you have great keywords for the image name as well as for the alt tag alike. By doing this, you ensure that search engines get great images when a user searches for an image founded on keywords.

Bolded text

You can bold a small section of text, but ensure not to overdo it. It helps to grab the attention of your potential clients. You can bold your keywords as well.

Content

You have to make sure that you create quality content that is on par with the keywords on your website. Great content will get your online business noticed by search engines and visitors, which will make your pages appear in the search index. You can have blog posts, infographics, articles, podcasts, videos and much more.

Domains

If you are new in the online business, it is advisable to find an already established URL. Google will better identify a domain that has enough credibility.

Keyword research

This is a crucial part of SEO. Numerous tools can help you research for keywords that have higher rankings. For every page, use less than five keywords.

Monitor your results

Fortunately, monitoring your SEO progress is not such a hard task because there are tools to help you out with that. A renowned tool is Google Analytics. A tool that allows you to learn more about the visitors that come to your website. Additionally, you can use this tool to find the keywords with most searches.