Top Tips to Enhance Your Social Media Marketing Strategy

In a world where a cat’s Instagram account can accrue millions of followers, it would be a cry and shame not to get a photo with that cat using one of your products. Yes, we live in a social media driven world, where more than three billion people use some form of social media on a daily basis, a community large enough to take your brand recognition to a completely new level and help you realize your wildest business dreams.

Assuming that your brand is already present on social media, now is the time to step up your social media management game and reach new audiences that will one day soon become your loyal brand followers and without a doubt, paying customers as well. With that in mind, let’s take a look at the essential steps you want to take in order to enhance your social media marketing strategy.

Enhance your content strategy first

In the online world, content truly is king. Not only will everyone’s favorite search engine judge your online presence based on the quality of content you put out on a regular basis, either putting you at the top of the first search page or banishing you into the abyss that is the second page of Google, but social media is the place where you want to share your stories with the world for maximum recognition. But remember, content comes in many forms, all of which you want to exploit for your gain.

Yes, you do want to enhance your blogging game and provide stellar, optimized written content to the masses that will make you the authority in the industry. But you also want to explore and implement other content types into your overarching content strategy in order to appeal to every audience type.

Consider breaking the chain of mundanity by introducing videos, podcasts, quizzes, helpful infographics, amazing photographs, how-to guides, as well as live events. All of these content types appeal to unique audience preferences, allowing you to snag a bigger size of proverbial pie that is the online viewership.

Stay on top of relevant SM metrics

Every social media platform has useful tools and metrics you can track in order to optimize your SM strategy and adapt your approach to the needs and preferences, likes and dislikes of your target demographic. If you just post whenever you feel like it or post content that is not true to your brand’s tone of voice, visuals, or mission and vision statements, then you’re just shooting in the dark and the only thing you’re likely to hit is your own reputation.

Needless to say, you need to stay on top of the most relevant SM metrics on a daily basis in order to discover the key fluctuations in the market, what type of content your audience prefers, when people are consuming it, why they are consuming it, whether they sharing it, etc. These invaluable insights will give you the opportunity to step up your game, and engage with your audience on a deep, emotional level.

Engage your audience with a unique tone of voice

There is another king in the online world, one that transcends the plains and reigns supreme in the offline realm as well – branding. Quite simply, your future will depend on your ability to build a strong brand that will create an emotional connection with your target audience. Consequently, the success of your every social media campaign will depend on your ability to weave your brand stories, messages, values and visuals into every post across all relevant platforms.

To build a winning brand that will set itself apart from the rest of the competitors in the oversaturated market, you will need to develop unique visuals people will immediately associate with your company and define your unique tone of voice that will portray your stories and values to the world. Remember, though, this task requires a team of creative minds who know how to establish an emotional connection with online audiences.

Boost word-of-mouth marketing

In a three-billion-strong social media arena, there is an enormous potential to attract customers by the thousands towards your brand by simply using word-of-mouth marketing to your advantage. The key to getting the online community to talk about your brand and propel it to the top of the trending page is to use social media influencers to spread the word of your amazing company.

Be careful who you lie in bed with, though, as one bad review can cost you dearly, potentially jeopardizing your entire future. Moreover, keep in mind that micro-influencers are extremely popular nowadays – people with a couple of hundred thousand followers – as they tend to attract a more loyal following than your average social media superstar. So, be sure to research the best candidates carefully, and only reach out to those individuals who will be able to represent your brand in the best possible light.

Social media marketing is the name of the game in the online world, as the massive and ever-growing audience creates an amazing opportunity for brands to gain exposure, boost traffic to their websites by sharing relevant content and convert visitors into loyal, paying customers. To achieve this, though, you will need to step up your SM game considerably, so be sure to implement these winning tactics into your overall social media marketing strategy.