What is the best business name you can give to your business or company? You may be thinking for hours brainstorming for the perfect corporate name your business should have to attract customers, investors, employees and the masses. You can choose a name with a clear word or words to instantly give a meaning or you can prefer a name that is somehow mysterious to keep people get curious about it. Whatever trade name you have in mind, you got to make it engaging to pull people to do business with you.
Many of the world’s most successful brands, such as Nike, Cocacola, Mc Donalds, Xerox, Microsoft, Google and even Facebook have already established an indestructible business identity that have been built for years. These names have their own uniqueness and obvious quality and integrity with them. They became part of the world’s everyday living. Without them, what a world would it be? This is how great the impact they have made to the people around the globe. Everyone can recognize and identify them, and they are recognized with such big reputations.
Now it’s time to come up with your business name. It must be great to hear and read. It should be great not only for you, but also for people who do business with you, such as your existing and prospective customers, investors, workers and your other business partners. More importantly, it must be a name that holds trustworthy, confidence and quality.
The best business name
You can name your business almost any name, as long as it is according to the law and custom. But the best business name you can create is one that is not read by human eyes. The greatest name you can give to your business is one that is conceived by the human spirit. These are the words that are within the words.
Let’s take a look at the no. 1 search engine company Google. Its corporate name is Google. So what’s with it? It is really the six-letter word that brought the corporation into such great success? Read the name using your eyes, and you will read a word that has no clear meaning (a strange word, isn’t it?). Now read the word using your mind, and you will read the words “most popular search engine”. Google’s founder Larry Page and the people behind the company created good names within that name. There are many invisible names that you can read behind that single name, such as “no.1 search engine”,” great place to work”, et cetera.
Creating the best name for your business
Now if you are still on your way to finding the best name for your business, make sure that it will be readable not only by human eyes or hearable by human ears, but also conceivable by the human souls and spirits. Make sure that when we read your business name, we can read not only the words you have written in papers or the sounds that we hear from your mouth, but we can read the engaging words that we see in your actions and the things that we understand in your intentions.
So whatever good name you have. Bind it with great words that even the blind can read. Tie it with words, such as quality, usefulness, prudence, satisfaction, safety, environment friendly, happiness and other titles that are not written in ink, but are written in dedication, perspiration and compassion
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
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