What is the essence of Search Engine Optimization?
Is SEO only for webmasters, bloggers and online marketers?
Is SEO only for search engines, such as Google, Yahoo and Bing?
We should not forget the human searchers and users.
Search engines were created to help people search online faster.
Just like a car engine that helps you reach your destination quicker.
Search engines are made to aid searchers find the right information they are looking.
Just like the machine in the clock that tells you the right time and hour.
So if you’re a true SEO – search engine optimizer,
You should optimize the purpose of search engines.
You should help these search engines serve their users better.
You should not destroy the way they serve their searchers.
The real SEO is a friend of search engines – a companion of Google.
SEO improves search engines; search engines give traffic to SEO.
More importantly, SEO is a friend of searchers and a companion of Googlers.
SEO provides quality information to searchers; searchers give traffic and profit to SEO.
On the other hand, bad and false SEO is an enemy of the search engines.
Bad SEO cheats Google. Google then punishes and penalizes this kind of SEO.
Bad SEO also fools search engine users. This kind of SEO lures Googlers into nothing.
It attracts searchers but offers no value. Visitors leave quickly and never return again.
So what kind of search engine optimizer are you?
Are you using pure white hat or are you using black and grey hat?
Are you a search engine friendly or are you a spammer?
Does your SEO have a heart or does it only exist for greed and money?
Remember the true meaning of SEO – search engine optimization.
Your SEO should optimize the function and purpose of search engines
Your SEO should make the users of search engines happy.
This is the essence of SEO.
Victorino Q. Abrugar is a marketing strategist and business consultant from Tacloban City, Philippines. Vic has been in the online marketing industry for more than 7 years, practicing problogging, web development, content marketing, SEO, social media marketing, and consulting.
Thanks for bringing this up. Website owners use SEO to rank their pages while for Google, SEO is for best user experience.
I believe, what’s lacking to some SEO Specialists is the focus on bringing out the best possible experience for users.
Thanks Kira for coming here. SEO should make everyone happy, the SEO, the search engines,and more importantly the searchers and end-users.
Thank you vic for this seo information. I agree with your statement that real SEO is a friend of search engine. Hope you can post more about SEO Vic. God Bless.
Essence of SEO is do the right with search engine, search engine will do right with your website. isn’t it?
Yes you said it right Shoel. And most importantly, include the people who use the search engines in your consideration.
Yes you are right. SEO was shaded with lots of negative thoughts and for most webmasters it is equivalent to greed and money but we forget the other side of the coin, “the users” which are the most important element of what we are all doing in cyberspace either Google, the king of search engine or webmasters and bloggers.
With all the updates happening in Google right now, your post is enlightening and brings hope to bloggers and webmasters affected. Hope you can share more tips regarding SEO and thanks for this post.
it’s very useful post you’re shared unique post.
Fascinating reading and very informative article! Thanks for sharing!