What You Need to Know About Exhibition Stands in Frankfurt

Introduction

Planning an event or a fair in Frankfurt? And the question of what your booth would look like or about how to make stands available or even how to have a stand for yourself to exhibit your service or for your brand in an event must come up.

The most popular place for exhibitions in Germany is in Frankfurt. Frankfurt is known to be lively all year long. There’s always a show or event going on at one corner or the other. It’s known to host a minimum of 81 shows – which range from trade fairs to conferences or business professional event and several packets of events.

In Frankfurt, most events are in the educational sector, job and career fairs, other events are in metallurgy, information technology, medicine, automobiles, food, logistics, and several others. This makes the exhibition stand a sure item on the list on anyone planning an event or attending one in Frankfurt.

Exhibition Stands in Frankfurt

As a brand attending an event in Frankfurt or as an event planner in Frankfurt, it is a big plus to have a fascinating exhibition stand in your event. Rental of exhibition stands in Frankfurt exhibit what attracts anyone to your brand. Imagine a stand that is designed in such a compelling structure and colors with signages that beautifully convey the brand’s need to anyone, this immediately attracts anyone and allows them to make the right decision about your brand. Having an exhibition stand is a strategy for event marketing, it puts your brand on global exposure. Exhibition stand rental pays attention to any brand they are creating a stand for. They do this to understand the brand’s needs and goals to appropriately convey the brand story through the exhibition stand design. They have the best designers and project managers that can handle your brand identity perfectly.

Whether or not you are based in Frankfurt, designers with knowledge of local display standards and procedures, committed to providing high-quality exhibition stands. Hence, Exhibition stand is a custom-made space made from an aluminum frame and designed with bespoke designs that speak solely about your brand, because of the cost of buying a permanent stand, thus may not just be expensive but also difficult to maintain, renting an exhibition stand is the best thing to do, as you get to customize your stand based on how your brand wants to be seen at any event. This makes the exhibition stands a total must for your brand in any event and you should greatly invest in it.

Why You Should Have an Exhibition Stand?

It’s always advisable to have an exhibition stand especially an attractive one. You shouldn’t be attending an event as a brand without considering a bespoke stand.

Here are eight (8) reasons you should have an exhibition stand in every event.

• An attractive stand will ensure visibility for your brand.
• You can conveniently showcase your products or services.
• It allows your brand to build a bond or relationship with your customers.
• You get to also network with industry peers and build an identity.
• You have access to all your contacts and customers in one place.
• It also generates more sales when you have a stand customize for your brand.
• You can also stay updated with innovations and trends.

Rental or Owned?

In considering the option of buying or hiring, it is important to understand the full option. Owning an exhibition stand could look like the proper thing to do or more cost-effective, but the option of versatility is ruled out. As a brand, you need to consider the kind of event you are attending and how much people you are expecting. This should determine the kind of stand you would be erected in that event however because this is very unpredictable, it is best to rent an exhibition stand per event. It is best to carefully consider designs, size, and other options and invest in rentals which would transcend to more exposure and sales, rather than rooting for saving cost and generating only meager sales and recognition.

What to Consider in Exhibition Stands

When applying for an exhibition stand, it is important to consider some few things, else you end up achieving your desired goal. Before you send your brief to the rental service, you need to be as detailed as possible in your design. Be clear on several things such as the:

Flooring – Be sure to be clear on the kind of flooring you want. What kind of feel do you want your customers to have? You can either have a carpet, wooden, raised carpet, etc.

The upholstery – Be also clear on the kind of furniture you would like to have, how many you need and the positions.

Check out the lightings – Lightning is a crucial part of that space, with the right set of lights, it is a kind of aesthetic appeal to your stand, it enhances the mood of your clients and adds a personal touch to your space. Ensure lightings are out in the right place like the entrance, to attract people in.

Be sure about the graphics – People are attracted to visuals, ensure to hire stands that provide graphic, customized graphics that would speak directly about your brand and leave your brand in the center of attraction.

Ensure the Tech additive is on point – Technology is a big one in recent times. It is important to have some extraordinary addictive on that stand; you should enter that the very best is used. Simple tech support on how the names of people are computerized, or one around the corner. The main point is to attract new and old clients and also establish an identity.

The size must be perfect for the number of people you are expecting – The stand can be built in a way that it allows components. Also, the number of people expected should be in mind to determine the size.

Conclusion

The importance of the exhibition stand can not be overemphasized. It is a kind of marketing and a way to build an identity or establish awareness for your brand. In Frankfurt, where a lot of events is always going on, this would give room for a lot of revenue and awareness. As a brand, schedule that event and ensure to invest in exhibition stand rentals that provide simply the best kind of rentals.