Business owners depend on their customers to make sales and earn a profit. That is why they will do everything they can to convince people to buy their products or services. But there are businesspeople who concentrate more on intensifying their selling and advertising efforts rather than on intensifying their energy in producing high-quality and excellent products. What they don’t realize is that when they sell a product to a customer, they are also selling its stories – stories that could spread in an instant.
All your products have the stories of their lives… and they can tell these stories to your customers. If your product has a bad story, then it will tell a bad story to customers no matter how you will advertise it as a good product.
Your product will tell its own story during the time it was manufactured. If it was poorly manufactured, then it will surely tell a poor story to its consumer during its consumption. Your disappointed consumer may then pass that poor story to other people and may start a negative word-of-mouth marketing about your business.
On the other hand, if your product was produced to become an excellent product, then it will also tell an excellent story to its consumer. Your satisfied consumer may spread a good word-of-mouth marketing about your business and brand.
Now, what’s the point of this story? The point is simple. If you want to succeed in your business, then you should produce an excellent product or perform an outstanding service so that your customers may hear, conceive or experience a good story from your product or service.
You should not just treat your products as lifeless objects. Of course they have lives. You create them with the help of your workers or employees. You give them a life of their own. They have the stories of their lives – and they can tell that stories to anyone who will consume them.
It doesn’t mean that they don’t have mouth to talk, they cannot communicate at all. Your products have bunch of information with them. These pieces of information can be passed through many communication channels.
If your product is a food, then it will transfer information through the sense of taste of its consumer. Its nutritional facts will also communicate to the whole body of your consumers.
If your service is online business marketing, then it will transfer information through the analytical eyes and brains of your clients – they will read and analyze results.
As you will realize, your products tell stories. They don’t lie! Even if you will cover up their bad stories (speaking about how you have conceptualized and manufactured them badly) with tons of brand reputation management and advertising tactics – the truth will still come out in time.
Therefore, it’s up to you now. It’s up to you to decide if you want to create a product that tells a good story or a bad story.
I hope this simple business tip has helped you somehow. This is only one of our 101 business tips that will be shared in the future. Please stay tuned for more business tips and stories in our next posts.