What is the essence of Search Engine Optimization?
Is SEO only for webmasters, bloggers and online marketers?
Is SEO only for search engines, such as Google, Yahoo and Bing?
We should not forget the human searchers and users.
Search engines were created to help people search online faster.
Just like a car engine that helps you reach your destination quicker.
Search engines are made to aid searchers find the right information they are looking.
Just like the machine in the clock that tells you the right time and hour.
So if you’re a true SEO – search engine optimizer,
You should optimize the purpose of search engines.
You should help these search engines serve their users better.
You should not destroy the way they serve their searchers.
The real SEO is a friend of search engines – a companion of Google.
SEO improves search engines; search engines give traffic to SEO.
More importantly, SEO is a friend of searchers and a companion of Googlers.
SEO provides quality information to searchers; searchers give traffic and profit to SEO.
On the other hand, bad and false SEO is an enemy of the search engines.
Bad SEO cheats Google. Google then punishes and penalizes this kind of SEO.
Bad SEO also fools search engine users. This kind of SEO lures Googlers into nothing.
It attracts searchers but offers no value. Visitors leave quickly and never return again.
So what kind of search engine optimizer are you?
Are you using pure white hat or are you using black and grey hat?
Are you a search engine friendly or are you a spammer?
Does your SEO have a heart or does it only exist for greed and money?
Remember the true meaning of SEO – search engine optimization.
Your SEO should optimize the function and purpose of search engines
Your SEO should make the users of search engines happy.
This is the essence of SEO.